Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
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DOI: 10.1177/0312896213502992
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References listed on IDEAS
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Cited by:
- Cammie Hensley & Sonali Diddi & Karen Hyllegard, 2019. "Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth," Social Sciences, MDPI, vol. 8(8), pages 1-20, August.
- Menno D. T. Jong & Mark Meer, 2017. "How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities," Journal of Business Ethics, Springer, vol. 143(1), pages 71-83, June.
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Keywords
Cause congruence; cause-related marketing; corporate ability association; corporate social responsibility association;All these keywords.
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