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The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

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Cited by:

  1. Funk, Daniel C. & Pritchard, Mark P., 2006. "Sport publicity: Commitment's moderation of message effects," Journal of Business Research, Elsevier, vol. 59(5), pages 613-621, May.
  2. Bartikowski, Boris & Gierl, Heribert & Richard, Marie-Odile, 2020. "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites," Journal of Business Research, Elsevier, vol. 121(C), pages 420-428.
  3. Erik Maier & Robert Wilken & Florian Dost, 2015. "The double benefits of consumer certainty: combining risk and range effects," Marketing Letters, Springer, vol. 26(4), pages 473-488, December.
  4. Xiaojing Dong & Ramkumar Janakiraman & Ying Xie, 2014. "The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication," Marketing Science, INFORMS, vol. 33(4), pages 567-585, July.
  5. Lisa Klein, 2002. "Creating Virtual Experiences in Computer-Mediated Environments," Review of Marketing Science Working Papers 1-4-1001, Berkeley Electronic Press.
  6. Hoeck, Lena & Spann, Martin, 2020. "An Experimental Analysis of the Effectiveness of Multi-Screen Advertising," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 81-99.
  7. Uribe, Rodrigo, 2016. "Separate and joint effects of advertising and placement," Journal of Business Research, Elsevier, vol. 69(2), pages 459-465.
  8. Fabien Pecot & Gregory Rose & Altaf Merchant & Sunmee Choi, 2023. "Brand heritage across cultures: U.S.A., France and South Korea," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 49-60, January.
  9. Rosbergen, Edward & Wedel, Michel & Pieters, Rik, 1997. "Analyzing visual attention tot repeated print advertising using scanpath theory," Research Report 97B32, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  10. Kiattipoom Kiatkawsin & Ngoc Anh Bui & Richard Hrankai & Kwangmin Jeong, 2021. "The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists," IJERPH, MDPI, vol. 18(4), pages 1-18, February.
  11. v. Wangenheim, Florian & Wünderlich, Nancy V. & Schumann, Jan H., 2017. "Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts," Journal of Business Research, Elsevier, vol. 79(C), pages 181-188.
  12. Thai, Nguyen T. & Yuksel, Ulku, 2017. "Too many destinations to visit: Tourists’ dilemma?," Annals of Tourism Research, Elsevier, vol. 62(C), pages 38-53.
  13. Hailu, Getu & Goddard, Ellen W. & Jeffrey, Scott R., 2005. "Do Decision Makers' Debt-risk Attitudes Affect the Agency Costs of Debt?," CAFRI: Current Agriculture, Food and Resource Issues, Canadian Agricultural Economics Society, issue 6, pages 1-18, May.
  14. Thomas Webler & Karin Jakubowski, 2022. "Attitudes, Beliefs, and Behaviors about Cigarette-Butt Littering among College-Aged Adults in the United States," IJERPH, MDPI, vol. 19(13), pages 1-18, July.
  15. Yogesh Upadhyay & S. K. Singh, 2010. "When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?," Vision, , vol. 14(1-2), pages 67-78, January.
  16. Hsu, Liwu & Kaufmann, Patrick & Srinivasan, Shuba, 2017. "How Do Franchise Ownership Structure and Strategic Investment Emphasis Influence Stock Returns and Risks?," Journal of Retailing, Elsevier, vol. 93(3), pages 350-368.
  17. Friedmann, Enav & Weiss-Sidi, Merav & Solodoha, Eliran, 2024. "Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  18. Hui-Hsin HUANG, 2014. "Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 15-27.
  19. Dhananjay Bapat, 2018. "Exploring advertising as an antecedent to brand experience dimensions: an experimental study," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(3), pages 210-217, December.
  20. Mathmann, Frank & Chylinski, Mathew & de Ruyter, Ko & Higgins, E. Tory, 2017. "When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation," Journal of Retailing, Elsevier, vol. 93(2), pages 212-227.
  21. Andersson, Alfred & Winslott Hiselius, Lena & Adell, Emeli, 2020. "The effect of marketing messages on the motivation to reduce private car use in different segments," Transport Policy, Elsevier, vol. 90(C), pages 22-30.
  22. LEE, Janghyuk & KERBACHE, Laoucine, 2004. "Internet media planning : an optimization model," HEC Research Papers Series 806, HEC Paris.
  23. Cowley, Elizabeth, 2004. "Recognition confidence, recognition accuracy and choice," Journal of Business Research, Elsevier, vol. 57(6), pages 641-646, June.
  24. Cowley, Elizabeth, 2002. "East-West consumer confidence and accuracy in memory for product information," Journal of Business Research, Elsevier, vol. 55(11), pages 915-921, November.
  25. Jin, Liyin & He, Yanqun & Song, Haiyan, 2012. "Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services," Tourism Management, Elsevier, vol. 33(2), pages 266-275.
  26. Jiemiao Chen & Xiaojing Yang & Robert E. Smith, 2016. "The effects of creativity on advertising wear-in and wear-out," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 334-349, May.
  27. Dikla Perez & Gal Oestreicher-Singer & Lior Zalmanson & Matthew Matan Rubin, 2023. "“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?," Marketing Letters, Springer, vol. 34(1), pages 83-97, March.
  28. Bambauer-Sachse, Silke & Massera, Laura, 2015. "Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 63-73.
  29. Sun, Chunhua & Fang, Yuan & Kong, Meng & Chen, Xiayu & Liu, Yezheng, 2022. "Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  30. repec:dgr:rugsom:97b32 is not listed on IDEAS
  31. Langan, Ryan & Besharat, Ali & Varki, Sajeev, 2017. "The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 414-429.
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