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Issues Which Impact Upon Marketing in the Small Firm

Citations

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Cited by:

  1. Banterle, Alessandro & Carraresi, Laura & Stranieri, Stefanella, 2010. "Small Business Marketing Capability in the Food Sector: The Cases of Belgium, Hungary and Italy," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(2), pages 1-9.
  2. Ani MATEI & Corina-Georgiana ANTONOVICI & Carmen SAVULESCU, 2015. "Innovative Public Marketing As Instrument For Creating The Social Value," Journal of Public Administration, Finance and Law, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 0(Special i), pages 21-34, September.
  3. David Eshun Yawson, 2020. "Understanding Consumer Information Use in Small Businesses: The Determinants and Performance Outcomes," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 50-62.
  4. Sdrolias L. & Sirakoulis K. & Trivellas P. & Poulios T., 2005. "APPLICABILITY OF PROJECT MANAGEMENT TECHNIQUES IN SMEs: EVIDENCE FROM GREECE," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  5. Banterle, Alessandro & Carraresi, Laura & Cavaliere, Alessia, 2011. "Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria 122000, International European Forum on System Dynamics and Innovation in Food Networks.
  6. Harold Fried & Loren Tauer, 2015. "An entrepreneur performance index," Journal of Productivity Analysis, Springer, vol. 44(1), pages 69-77, August.
  7. Jeevan Jyoti & Jyoti Sharma, 2012. "Impact of Market Orientation on Business Performance: Role of Employee Satisfaction and Customer Satisfaction," Vision, , vol. 16(4), pages 297-313, December.
  8. Staniewski, Marcin W., 2016. "The contribution of business experience and knowledge to successful entrepreneurship," Journal of Business Research, Elsevier, vol. 69(11), pages 5147-5152.
  9. Petra Andries & Koenraad Debackere, 2007. "Adaptation and Performance in New Businesses: Understanding the Moderating Effects of Independence and Industry," Small Business Economics, Springer, vol. 29(1), pages 81-99, June.
  10. Idrees Khawaja & Nasir Iqbal, 2019. "Determinants of Expansion of Micro and Small Firms and State of Entrepreneurship in Pakistan," PIDE-Working Papers 2019:160, Pakistan Institute of Development Economics.
  11. Carmela Tuccillo & Alfonso Siano, 2014. "Il marketing e la comunicazione nelle piccole e medie imprese: uno studio comparativo tra imprese italiane ed inglesi," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(2), pages 103-127.
  12. Yun Hee Cho & Joo-Heon Lee, 2020. "A Study on the Effects of Entrepreneurial Orientation and Learning Orientation on Financial Performance: Focusing on Mediating Effects of Market Orientation," Sustainability, MDPI, vol. 12(11), pages 1-19, June.
  13. Ajay K Garg & Phillip NT Phaahla, 2018. "Factors Affecting the Business Performance of Small Businesses in Sekhukhune," Journal of Economics and Behavioral Studies, AMH International, vol. 10(4), pages 54-67.
  14. Ekinci, Yuksel & Gordon-Wilson, Sianne & Slade, Adrian, 2020. "An exploration of entrepreneurs' identities and business growth," Business Horizons, Elsevier, vol. 63(3), pages 391-401.
  15. Kwabena Adjei & Richard Denanyoh & Felix Kwabena Danso, 2018. "Perceptions of Unemployed Graduates to Employment Opportunities in Micro-Small Businesses in Ghana," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 8(9), pages 16-27, September.
  16. Daniela Ioniță & Andreea Orîndaru & Marian Bratu, 2022. "CRM Software Adoption by Small Enterprises," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 189-199, November.
  17. Shusen Qi & Steven Ongena & Hua Cheng, 2022. "Working with women, do men get all the credit?," Small Business Economics, Springer, vol. 59(4), pages 1427-1447, December.
  18. Saxena, Gunjan, 2015. "Imagined relational capital: An analytical tool in considering small tourism firms' sociality," Tourism Management, Elsevier, vol. 49(C), pages 109-118.
  19. Celestine Katongole & John C. Munene & Muhammed Ngoma & Samuel Dawa & Arthur Sserwanga, 2015. "Entrepreneur’s Intrapersonal Resources and Enterprise Success among Micro and Small Scale Women Entrepreneurs," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 405-447, December.
  20. Kukuh Lukiyanto & Maranatha Wijayaningtyas, 2020. "Technology Adoption as an Innovation in Entrepreneurial Marketing Dimension Allowing to Improve Micro and Small Businesses’ Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 552-564.
  21. Kwabena Adjei & Richard Denanyoh & Felix Kwabena Danso, 2018. "Perceptions of Unemployed Graduates to Employment Opportunities in Micro-Small Businesses in Ghana," International Journal of Business and Social Research, LAR Center Press, vol. 8(9), pages 16-27, September.
  22. Dina Mohamed Khaled Mansour & Hortênsia Barandas, 2016. "Adopting content marketing in IT startups given business knowledge and financial constraints: Evidence from Portugal and Egypt," "Marco Fanno" Working Papers 0204, Dipartimento di Scienze Economiche "Marco Fanno".
  23. Elias Hadjielias & Michael Christofi & Shlomo Tarba, 2022. "Contextualizing small business resilience during the COVID-19 pandemic: evidence from small business owner-managers," Small Business Economics, Springer, vol. 59(4), pages 1351-1380, December.
  24. Akyuz, Kadri Cemil & Akyuz, Ilker & SerIn, Hasan & Cindik, Hicabi, 2006. "The financing preferences and capital structure of micro, small and medium sized firm owners in forest products industry in Turkey," Forest Policy and Economics, Elsevier, vol. 8(3), pages 301-311, April.
  25. Dimitratos, Pavlos & Plakoyiannaki, Emmanuella & Pitsoulaki, Antigoni & Tüselmann, Heinz Josef, 2010. "The global smaller firm in international entrepreneurship," International Business Review, Elsevier, vol. 19(6), pages 589-606, December.
  26. Ernani Hadiyati & Martaleni - & Suprayitno -, 2021. "Traditional Marketing Practice Model and Entrepreneurship Marketing in SMEs in Indonesia," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 1-95, July.
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