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Linking Market Orientation and Environmental Performance: The Influence of Environmental Strategy, Employee’s Environmental Involvement, and Environmental Product Quality

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Cited by:

  1. Hannah Santos & Gustavo Lannelongue & Javier Gonzalez-Benito, 2019. "Integrating Green Practices into Operational Performance: Evidence from Brazilian Manufacturers," Sustainability, MDPI, vol. 11(10), pages 1-18, May.
  2. Sohail Ahmad Javeed & Boon Heng Teh & Tze San Ong & Nguyen Thi Phuong Lan & Saravanan Muthaiyah & Rashid Latief, 2023. "The Connection between Absorptive Capacity and Green Innovation: The Function of Board Capital and Environmental Regulation," IJERPH, MDPI, vol. 20(4), pages 1-20, February.
  3. Leonardo Mazzoni & Silvia Rita Sedita, 2025. "Unpacking the drivers of the socio-environmental sustainability of new ventures: insights from innovative digital start-ups in Italy," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-35, December.
  4. Phong Nguyen, Nguyen & Adomako, Samuel & Ahsan, Mujtaba, 2023. "The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises," Journal of Business Research, Elsevier, vol. 154(C).
  5. Agneta Sundström & Zahra Ahmadi, 2019. "The Mediating Role of CSR on the Market Orientation and Strategic Performance Relationship—A Study of the Public Housing Companies in Sweden," Sustainability, MDPI, vol. 11(6), pages 1-18, March.
  6. Franck Brulhart & Sandrine Gherra & Bertrand V. Quelin, 2019. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," Journal of Business Ethics, Springer, vol. 158(1), pages 25-46, August.
  7. Nguyen Phong Nguyen & Samuel Adomako, 2022. "Stakeholder pressure for eco‐friendly practices, international orientation, and eco‐innovation: A study of small and medium‐sized enterprises in Vietnam," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 79-88, January.
  8. Chotia, Varun & Cheng, Yue & Agarwal, Reeti & Vishnoi, Sushant Kumar, 2024. "AI-enabled Green Business Strategy: Path to carbon neutrality via environmental performance and green process innovation," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
  9. Adomako, Samuel & Tran, Mai Dong, 2022. "Sustainable environmental strategy, firm competitiveness, and financial performance: Evidence from the mining industry," Resources Policy, Elsevier, vol. 75(C).
  10. Manjot Singh Bhatia & Saurabh Kumar, 2022. "Linking stakeholder and competitive pressure to Industry 4.0 and performance: Mediating effect of environmental commitment and green process innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 1905-1918, July.
  11. Akintunde Olayeni & Anastasia Ogbo & Henry Okwo & Benjamin Chukwu & Chuka Ifediora & Charity Ezenwakwelu, 2021. "Green Strategy Effect on Financial and Environmental Performance: A Mediation Analysis of Product Quality," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
  12. Venugopal Gopalakrishna‐Remani & Kyung‐Ah ( Kay) Byun & D. Harold Doty, 2022. "The impact of employees' perceptions about top management engagement on sustainability development efforts and firm performance," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2964-2977, November.
  13. Farooq Ahmad & Md Billal Hossain & Khurram Mustafa & Faisal Ejaz & Kausar Fiaz Khawaja & Anna Dunay, 2023. "Green HRM Practices and Knowledge Sharing Improve Environmental Performance by Raising Employee Commitment to the Environment," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
  14. Shanyong Wang & Jun Li & Dingtao Zhao, 2018. "Institutional Pressures and Environmental Management Practices: The Moderating Effects of Environmental Commitment and Resource Availability," Business Strategy and the Environment, Wiley Blackwell, vol. 27(1), pages 52-69, January.
  15. Aisha Issa & Amir Khadem & Ahmad Alzubi & Ayşen Berberoğlu, 2024. "The Path from Green Innovation to Supply Chain Resilience: Do Structural and Dynamic Supply Chain Complexity Matter?," Sustainability, MDPI, vol. 16(9), pages 1-33, April.
  16. Jie He & Alastair M. Morrison & Hao Zhang, 2021. "Being sustainable: The three‐way interactive effects of CSR, green human resource management, and responsible leadership on employee green behavior and task performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 1043-1054, May.
  17. Yunhui Zhao & Taiwen Feng & Hongbo Shi, 2018. "External involvement and green product innovation: The moderating role of environmental uncertainty," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1167-1180, December.
  18. Fahad Kamal Alsheref & Hazem Ahmed Khairy & Omar Alsetoohy & Osman Elsawy & Sameh Fayyad & Mahmoud Salama & Bassam Samir Al-Romeedy & Shimaa Abo Elsoad Mohamed Soliman, 2024. "Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses," Sustainability, MDPI, vol. 16(12), pages 1-26, June.
  19. Abdul Majid & Muhammad Yasir & Muhammad Yasir & Asad Javed, 2020. "Nexus of institutional pressures, environmentally friendly business strategies, and environmental performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 706-716, March.
  20. Christina W. Y. Wong & Xin Miao & Shuang Cui & Yanhong Tang, 2018. "Impact of Corporate Environmental Responsibility on Operating Income: Moderating Role of Regional Disparities in China," Journal of Business Ethics, Springer, vol. 149(2), pages 363-382, May.
  21. Manjot Singh Bhatia, 2021. "Green process innovation and operational performance: The role of proactive environment strategy, technological capabilities, and organizational learning," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 2845-2857, November.
  22. Fatoki Olawale, 2019. "Green Marketing Orientation and Environmental and Social Performance of Hospitality Firms in South Africa," Foundations of Management, Sciendo, vol. 11(1), pages 277-290, January.
  23. Wenbo Jiang & Francesco Rosati & Huaqi Chai & Taiwen Feng, 2020. "Market orientation practices enhancing corporate environmental performance via knowledge creation: Does environmental management system implementation matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 1899-1924, July.
  24. Lorenzo Ardito & Rosa Maria Dangelico, 2018. "Firm Environmental Performance under Scrutiny: The Role of Strategic and Organizational Orientations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 426-440, July.
  25. Palmié, Maximilian & Rüegger, Stephanie & Holzer, Matthias & Oghazi, Pejvak, 2023. "The “golden” voice of “green” employees: The effect of private environmental orientation on suggestions for improvement in firms’ economic value creation," Journal of Business Research, Elsevier, vol. 156(C).
  26. Ardito, Lorenzo & Raby, Simon & Albino, Vito & Bertoldi, Bernardo, 2021. "The duality of digital and environmental orientations in the context of SMEs: Implications for innovation performance," Journal of Business Research, Elsevier, vol. 123(C), pages 44-56.
  27. Shuja Iqbal & Hongyun Tian & Shamim Akhtar & Hasnain Javed, 2025. "Effects of green entrepreneurship and digital transformation on eco-efficient e-commerce," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-25, December.
  28. Alam Mohammad Ashraful & Xiongying Niu & Nafisa Rounok, 2021. "Effect of green human resource management (GHRM) overall on organization’s environmental performance: The mediating role of green employee empowerment," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(4), pages 99-116, June.
  29. Jorge Alberto Esponda Perez & Faisal Ejaz & Sarmad Ejaz, 2023. "Green Transformational Leadership, GHRM, and Proenvironmental Behavior: An Effectual Drive to Environmental Performances of Small- and Medium-Sized Enterprises," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
  30. Marcos Carchano & Jean-Marie Cardebat & Angela Gonzalez & Inmaculada Carrasco, 2024. "Moving toward environmental sustainability through green entrepreneurship: assessing the moderating role of managerial environmental commitment," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2209-2240, September.
  31. Cong Zhou & Weili Xia & Taiwen Feng & Jijiao Jiang & Qingsong He, 2020. "How environmental orientation influences firm performance: The missing link of green supply chain integration," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 685-696, July.
  32. Čater, Tomaž & Čater, Barbara & Milić, Patricia & Žabkar, Vesna, 2023. "Drivers of corporate environmental and social responsibility practices: A comparison of two moderated mediation models," Journal of Business Research, Elsevier, vol. 159(C).
  33. Liwei Feng & Wenwen Zhao & Hui Li & Yongtao Song, 2018. "The Effect of Environmental Orientation on Green Innovation: Do Political Ties Matter?," Sustainability, MDPI, vol. 10(12), pages 1-15, December.
  34. Lingyun Mi & Xuejiao Wang & Ting Xu & Hongwei Chen & Jiali Han & Lijie Qiao, 2024. "Benevolent and authoritarian: How paternalistic leadership promotes employee green behavior," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 2651-2668, May.
  35. Baojie Zhang & Lifeng Yang & Xiangyang Cheng & Feiyu Chen, 2021. "How Does Employee Green Behavior Impact Employee Well-Being? An Empirical Analysis," IJERPH, MDPI, vol. 18(4), pages 1-19, February.
  36. Agata Pierscieniak & Izabela Krawczyk-Sokolowska & Wieslawa Caputa, 2023. "Micro-foundations of environmental entrepreneurship resistance in SMEs," International Entrepreneurship and Management Journal, Springer, vol. 19(1), pages 71-95, March.
  37. Zahid Hameed & Rana Muhammad Naeem & Tahir Islam & Safiya Mukhtar Alshibani, 2024. "How does CEO ethical leadership transform Saudi SMEs into green firms? A moderated mediation model," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 3855-3868, September.
  38. Samuel Adomako, 2020. "Environmental collaboration, sustainable innovation, and small and medium‐sized enterprise growth in sub‐Saharan Africa: Evidence from Ghana," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1609-1619, November.
  39. Ricky Y.K. Chan & Katherine H.Y. Ma, 2021. "How and when environmental orientation drives corporate sustainable development in a cross‐national buyer–supplier dyad," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 109-121, January.
  40. Ammar Masood & Mohsin Altaf & Mohsin Raza Khan & Tanveer Illahi & Abdul Qayyum, 2021. "Industrial Environmental Performance: Mapping And Systematic Literature Review," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(4), pages 76-100, December.
  41. Shujie Zhang & Shuang Ren & Guiyao Tang, 2024. "From Passive to Active: The Positive Spillover of Required Employee Green Behavior on Green Advocacy," Journal of Business Ethics, Springer, vol. 192(1), pages 57-76, June.
  42. Yueping Du & Huanhuan Wang, 2022. "Green Innovation Sustainability: How Green Market Orientation and Absorptive Capacity Matter?," Sustainability, MDPI, vol. 14(13), pages 1-20, July.
  43. Zhao, Zhihui & Liu, Wei & Ning, Yiyi & Yang, Shiyu, 2024. "Can China go green through digitalization? Evidence from China's listed firms," International Review of Economics & Finance, Elsevier, vol. 94(C).
  44. Singh, Sanjay Kumar & Giudice, Manlio Del & Chierici, Roberto & Graziano, Domenico, 2020. "Green innovation and environmental performance: The role of green transformational leadership and green human resource management," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
  45. Eerdun Taoketao & Taiwen Feng & Yongtao Song & Yu Nie, 2018. "Does sustainability marketing strategy achieve payback profits? A signaling theory perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1039-1049, November.
  46. Defeng Yang & Aric Xu Wang & Kevin Zheng Zhou & Wei Jiang, 2019. "Environmental Strategy, Institutional Force, and Innovation Capability: A Managerial Cognition Perspective," Journal of Business Ethics, Springer, vol. 159(4), pages 1147-1161, November.
  47. Abu Elnasr E. Sobaih & Ahmed Hasanein & Ibrahim Elshaer, 2020. "Influences of Green Human Resources Management on Environmental Performance in Small Lodging Enterprises: The Role of Green Innovation," Sustainability, MDPI, vol. 12(24), pages 1-19, December.
  48. Nguyen Phong Nguyen & Samuel Adomako, 2021. "Environmental proactivity, competitive strategy, and market performance: The mediating role of environmental reputation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2008-2020, May.
  49. Singh, Sanjay Kumar & Chen, Jin & Del Giudice, Manlio & El-Kassar, Abdul-Nasser, 2019. "Environmental ethics, environmental performance, and competitive advantage: Role of environmental training," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 203-211.
  50. Samuel Adomako & Nguyen Phong Nguyen, 2023. "Co‐innovation behavior and sustainable innovation in competitive environments," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(3), pages 1735-1747, June.
  51. Lin, Han & Chen, Lu & Yu, Mingchuan & Li, Chao & Lampel, Joseph & Jiang, Wan, 2021. "Too little or too much of good things? The horizontal S-curve hypothesis of green business strategy on firm performance," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
  52. Ricky Y. K. Chan & Katherine H. Y. Ma, 2016. "Environmental Orientation of Exporting SMEs from an Emerging Economy: Its Antecedents and Consequences," Management International Review, Springer, vol. 56(5), pages 597-632, October.
  53. Marian Buil & Juan Pedro Aznar & Jorge Galiana & Alba Rocafort-Marco, 2016. "An Explanatory Study of MBA Students with Regards to Sustainability and Ethics Commitment," Sustainability, MDPI, vol. 8(3), pages 1-13, March.
  54. Yuanyuan Li & Alina Badulescu & Daniel Badulescu, 2025. "Modeling and Analyzing Critical Policies for Improving Energy Efficiency in Manufacturing Sector: An Interpretive Structural Modeling (ISM) Approach," Energies, MDPI, vol. 18(4), pages 1-22, February.
  55. Dai, Jing & Cantor, David E. & Montabon, Frank L., 2017. "Examining corporate environmental proactivity and operational performance: A strategy-structure-capabilities-performance perspective within a green context," International Journal of Production Economics, Elsevier, vol. 193(C), pages 272-280.
  56. Choudhary, Piyush & Kumar Jain, Nikunj & Panda, Abinash, 2022. "Making small and medium enterprises circular economy compliant by reducing the single use plastic consumption," Journal of Business Research, Elsevier, vol. 149(C), pages 448-462.
  57. Juan J. García-Machado & Minerva Martínez-Ávila, 2019. "Environmental Performance and Green Culture: The Mediating Effect of Green Innovation. An Application to the Automotive Industry," Sustainability, MDPI, vol. 11(18), pages 1-18, September.
  58. Tu Thanh Hoai & Nha Nguyen Minh & Hien Vo Van & Nguyen Phong Nguyen, 2023. "Accounting going green: The move toward environmental sustainability in Vietnamese manufacturing firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1928-1941, July.
  59. Juelin Yin & Ali Quazi, 2018. "Business Ethics in the Greater China Region: Past, Present, and Future Research," Journal of Business Ethics, Springer, vol. 150(3), pages 815-835, July.
  60. Tariq Aboalhool & Ahmad Alzubi & Kolawole Iyiola, 2024. "Humane Entrepreneurship in the Circular Economy: The Role of Green Market Orientation and Green Technology Turbulence for Sustainable Corporate Performance," Sustainability, MDPI, vol. 16(6), pages 1-23, March.
  61. Eun-Jung Woo & Eungoo Kang, 2021. "Employee Environmental Capability and Its Relationship with Corporate Culture," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
  62. Adam Figiel & Ayesha Badar, 2025. "Effect of Green Entrepreneurial Orientation and Absorptive Capacity on Green Innovation and Environmental Orientation Among Educated Gen Z’s in Europe," Sustainability, MDPI, vol. 17(2), pages 1-21, January.
  63. Nguyen Phong Nguyen & Samuel Adomako, 2022. "International orientation and environmental performance in Vietnamese exporting small‐ and medium‐sized enterprises," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2424-2436, July.
  64. Oksana Seroka‐Stolka, 2023. "Towards sustainability: An environmental strategy choice, environmental performance, and the moderating role of stakeholder pressure," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5992-6007, December.
  65. Yali Zhang & Jun Sun & Zhaojun Yang & Shurong Li, 2018. "Organizational Learning and Green Innovation: Does Environmental Proactivity Matter?," Sustainability, MDPI, vol. 10(10), pages 1-14, October.
  66. Yu-Hsien Lin & Nisha Kulangara & Krista Foster & Jennifer Shang, 2020. "Improving Green Market Orientation, Green Supply Chain Relationship Quality, and Green Absorptive Capacity to Enhance Green Competitive Advantage in the Green Supply Chain," Sustainability, MDPI, vol. 12(18), pages 1-22, September.
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  68. Carballo-Penela, Adolfo & Ruzo-Sanmartín, Emilio & Álvarez-González, Paula & Paillé, Pascal, 2023. "How do GHRM practices influence firms’ economic performance? A meta-analytic investigation of the role of GSCM and environmental performance," Journal of Business Research, Elsevier, vol. 165(C).
  69. Emrah Orgun & Ali Solunoglu & Didem Kutlu & Murat Alpaslan Kasalak & Aydın Unal & Onur Celen & Erhan Gozen, 2024. "The Effect of Green Leadership Perception on Environmental Commitment, Awareness, and Employees’ Green Behavior in Hotel Businesses: Research from a Generation Cohort Theory Perspective," Sustainability, MDPI, vol. 16(22), pages 1-20, November.
  70. Vladislav Valentinov, 2017. "The Rawlsian Critique of Utilitarianism: A Luhmannian Interpretation," Journal of Business Ethics, Springer, vol. 142(1), pages 25-35, April.
  71. Muhammad Anwar & Shuangjie Li, 2021. "Spurring competitiveness, financial and environmental performance of SMEs through government financial and non-financial support," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 7860-7882, May.
  72. Ni Wayan Rustiarini & Desak Ayu Sriary Bhegawati & Ni Putu Yuria Mendra & Nyoman Utari Vipriyanti, 2023. "Resource Orchestration in Enhancing Green Innovation and Environmental Performance in SME," International Journal of Energy Economics and Policy, Econjournals, vol. 13(5), pages 251-259, September.
  73. Shenggang Ren & Duojun He & Tao Zhang & Xiaohong Chen, 2019. "Symbolic reactions or substantive pro‐environmental behaviour? An empirical study of corporate environmental performance under the government's environmental subsidy scheme," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1148-1165, September.
  74. de Souza, Michele & Pereira, Giancarlo Medeiros & Lopes de Sousa Jabbour, Ana Beatriz & Chiappetta Jabbour, Charbel Jose & Trento, Luiz Reni & Borchardt, Miriam & Zvirtes, Leandro, 2021. "A digitally enabled circular economy for mitigating food waste: Understanding innovative marketing strategies in the context of an emerging economy," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
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