IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i6p1537-d213674.html
   My bibliography  Save this article

The Mediating Role of CSR on the Market Orientation and Strategic Performance Relationship—A Study of the Public Housing Companies in Sweden

Author

Listed:
  • Agneta Sundström

    (Department of Business and Economics Studies, Faculty of Education and Business, University of Gävle, SE-80176 Gävle, Sweden)

  • Zahra Ahmadi

    (Department of Business and Economics Studies, Faculty of Education and Business, University of Gävle, SE-80176 Gävle, Sweden)

Abstract

This article serves to analyze the impact of corporate social responsibility (CSR) on (1) the market orientation and strategic performance relationship related to public housing companies’ choice of construction strategies and (2) the companies’ responsiveness to gathered and disseminated customer information. The quantitative method is applied, with data analyzed by the PROCESS analysis. The result is based on a survey sent to 289 public housing companies in Sweden. Previous research suggests a positive relationship between market orientation and strategic performance, which was not confirmed by this study. When testing the mediation effects of CSR on the market orientation and construction strategies relationship, these hypotheses were confirmed related to social and environmental dimensions—not economic ones. This study was limited to public housing companies, a sector that radically differs from the situation of companies in the open market. The study increases public housing companies’ knowledge of CSR effects on the market orientation and strategic performance relationship. This result contributes useful information for companies implementing CSR in their activities. The study highlights the importance of integrating CSR into an organization’s market orientation work and shows how CSR improves the companies’ ability to meet customers’ strategic needs.

Suggested Citation

  • Agneta Sundström & Zahra Ahmadi, 2019. "The Mediating Role of CSR on the Market Orientation and Strategic Performance Relationship—A Study of the Public Housing Companies in Sweden," Sustainability, MDPI, vol. 11(6), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1537-:d:213674
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/6/1537/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/6/1537/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Keith Jacobs & Mike Berry & Tony Dalton, 2013. "‘A dead and broken system?’: ‘insider’ views of the future role of Australian public housing," European Journal of Housing Policy, Taylor and Francis Journals, vol. 13(2), pages 183-201, June.
    2. Amit Kumar Srivastava & Sushil, 2013. "Modeling strategic performance factors for effective strategy execution," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 62(6), pages 554-582, July.
    3. Samuel Famiyeh, 2017. "Corporate social responsibility and firm’s performance: empirical evidence," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 13(2), pages 390-406, June.
    4. Hans Lind & Lena Borg, 2010. "Service-led construction: is it really the future?," Construction Management and Economics, Taylor & Francis Journals, vol. 28(11), pages 1145-1153.
    5. Anis Ben Brik & Belaid Rettab & Kamel Mellahi, 2011. "Market Orientation, Corporate Social Responsibility, and Business Performance," Journal of Business Ethics, Springer, vol. 99(3), pages 307-324, March.
    6. Sako Musterd, 2014. "Public Housing for Whom? Experiences in an Era of Mature Neo-Liberalism: The Netherlands and Amsterdam," Housing Studies, Taylor & Francis Journals, vol. 29(4), pages 467-484, June.
    7. Gabriele Doblhammer & Gerard J van den Berg & Thomas Fritze, 2013. "Economic Conditions at the Time of Birth and Cognitive Abilities Late in Life: Evidence from Ten European Countries," PLOS ONE, Public Library of Science, vol. 8(9), pages 1-12, September.
    8. Cruz, Jose M. & Wakolbinger, Tina, 2008. "Multiperiod effects of corporate social responsibility on supply chain networks, transaction costs, emissions, and risk," International Journal of Production Economics, Elsevier, vol. 116(1), pages 61-74, November.
    9. Riccò, Rossella & Guerci, Marco, 2014. "Diversity challenge: An integrated process to bridge the ‘implementation gap’," Business Horizons, Elsevier, vol. 57(2), pages 235-245.
    10. Yang Chen & Guiyao Tang & Jiafei Jin & Ji Li & Pascal Paillé, 2015. "Linking Market Orientation and Environmental Performance: The Influence of Environmental Strategy, Employee’s Environmental Involvement, and Environmental Product Quality," Journal of Business Ethics, Springer, vol. 127(2), pages 479-500, March.
    11. Hans Lind & Kerstin Annadotter & Folke Björk & Lovisa Högberg & Tord Af Klintberg, 2016. "Sustainable Renovation Strategy in the Swedish Million Homes Programme: A Case Study," Sustainability, MDPI, vol. 8(4), pages 1-12, April.
    12. Timothy Kiessling & Lars Isaksson & Burze Yasar, 2016. "Market Orientation and CSR: Performance Implications," Journal of Business Ethics, Springer, vol. 137(2), pages 269-284, August.
    13. Keith Jacobs & Mike Berry & Tony Dalton, 2013. "‘A dead and broken system?’: ‘insider’ views of the future role of Australian public housing," International Journal of Housing Policy, Taylor & Francis Journals, vol. 13(2), pages 183-201, June.
    14. Barbara Sveva Magnanelli & Maria Federica Izzo, 2017. "Corporate social performance and cost of debt: the relationship," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 13(2), pages 250-265, June.
    15. Ali Quazi & Alice Richardson, 2012. "Sources of variation in linking corporate social responsibility and financial performance," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 8(2), pages 242-256, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Appiah-Nimo Christina & Chovancová Miloslava, 2020. "Improving firm sustainable performance: the role of market orientation," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 780-787, July.
    2. Yu Jia & Jinglu Yan & Tianyuan Liu & Jun Huang, 2019. "How Does Internal and External CSR Affect Employees’ Work Engagement? Exploring Multiple Mediation Mechanisms and Boundary Conditions," IJERPH, MDPI, vol. 16(14), pages 1-17, July.
    3. Huy Quang Pham & Phuc Kien Vu, 2023. "Does Public Value Commitment Leadership and Corporate Social Responsibility Fuel Accountant’s Productivity During Covid-19 Pandemic and New Normal: A Case Study on Public Sector in Vietnam," Public Organization Review, Springer, vol. 23(2), pages 575-603, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Franck Brulhart & Sandrine Gherra & Bertrand V. Quelin, 2019. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," Journal of Business Ethics, Springer, vol. 158(1), pages 25-46, August.
    2. Lee, Ruby P. & Wei, Susan, 2023. "Do employee orientation and societal orientation matter in the customer orientation—Performance link?," Journal of Business Research, Elsevier, vol. 159(C).
    3. Eun-Jung Woo & Eungoo Kang, 2021. "Employee Environmental Capability and Its Relationship with Corporate Culture," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
    4. Wenbo Jiang & Francesco Rosati & Huaqi Chai & Taiwen Feng, 2020. "Market orientation practices enhancing corporate environmental performance via knowledge creation: Does environmental management system implementation matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 1899-1924, July.
    5. Mahmoud Abdulai Mahmoud & Charles Blankson & Robert E. Hinson, 2017. "Market orientation and corporate social responsibility: towards an integrated conceptual framework," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-15, December.
    6. Uzhegova, Maria & Torkkeli, Lasse & Saarenketo, Sami, 2019. "Corporate Social Responsibility in SMEs: Implications on Competitive PerformanceDate submitted: October 12, 2017Revised version accepted after double blind review: December 15, 2018," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 30(2-3), pages 232-267.
    7. Wenbin Sun & Rahul Govind, 2022. "A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 176(1), pages 89-109, February.
    8. Cody Hochstenbach, 2018. "Spatializing the intergenerational transmission of inequalities: Parental wealth, residential segregation, and urban inequality," Environment and Planning A, , vol. 50(3), pages 689-708, May.
    9. Klassen, Robert D. & Vereecke, Ann, 2012. "Social issues in supply chains: Capabilities link responsibility, risk (opportunity), and performance," International Journal of Production Economics, Elsevier, vol. 140(1), pages 103-115.
    10. Zhang, XiaoLi & Liu, ChenGuang & Li, WenJuan & Evans, Steve & Yin, Yong, 2017. "Effects of key enabling technologies for seru production on sustainable performance," Omega, Elsevier, vol. 66(PB), pages 290-307.
    11. Hangeun Lee & Seong Ho Lee, 2019. "The Impact of Corporate Social Responsibility on Long-Term Relationships in the Business-to-Business Market," Sustainability, MDPI, vol. 11(19), pages 1-12, September.
    12. Xia Zhao & Ning Li & Liang Song, 2019. "Coordination of a Socially Responsible Two-Stage Supply Chain Under Random Demand," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 36(05), pages 1-27, October.
    13. Hsueh, Che-Fu, 2014. "Improving corporate social responsibility in a supply chain through a new revenue sharing contract," International Journal of Production Economics, Elsevier, vol. 151(C), pages 214-222.
    14. Abu Elnasr E. Sobaih & Ahmed Hasanein & Ibrahim Elshaer, 2020. "Influences of Green Human Resources Management on Environmental Performance in Small Lodging Enterprises: The Role of Green Innovation," Sustainability, MDPI, vol. 12(24), pages 1-19, December.
    15. Keeheon Lee, 2021. "A Systematic Review on Social Sustainability of Artificial Intelligence in Product Design," Sustainability, MDPI, vol. 13(5), pages 1-29, March.
    16. María Lourdes Arco-Castro & María Victoria Lopez-Pérez & Sara Rodriguez-Gomez & Raquel Garde-Sánchez, 2020. "Do Stakeholders Modulate Philanthropic Strategy? Corporate Philanthropy as Stakeholders’ Engagement," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    17. H. Mahesh Prabhu & Amit Kumar Srivastava, 2023. "CEO Transformational Leadership, Supply Chain Agility and Firm Performance: A TISM Modeling among SMEs," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(1), pages 51-65, March.
    18. Jo Mhairi Hale, 2017. "Cognitive Disparities: The Impact of the Great Depression and Cumulative Inequality on Later-Life Cognitive Function," Demography, Springer;Population Association of America (PAA), vol. 54(6), pages 2125-2158, December.
    19. Sheikh, Shahbaz, 2018. "Corporate social responsibility, product market competition, and firm value," Journal of Economics and Business, Elsevier, vol. 98(C), pages 40-55.
    20. Nguyen Thi Thanh Binh, 2024. "An application of artificial neural networks in corporate social responsibility decision making," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 31(1), March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1537-:d:213674. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.