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Making small and medium enterprises circular economy compliant by reducing the single use plastic consumption

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  • Choudhary, Piyush
  • Kumar Jain, Nikunj
  • Panda, Abinash

Abstract

In the current post pandemic context, small and medium size enterprises, while recovering from covid-19 induced productivity dips, have been under pressure to make their operations and processes environmentally sustainable, guided by circular economic principles. Given that, drawing upon the institutional, resource-based view, upper echelon theory and norm activation theory, this study examines the influence of institutional pressures, resource availability, personal norms, and eco-innovation behaviour on SMEs' behavioural intention towards the reduction of single-use plastics. Data collected from 305 SMEs have been analyzed to draw inferences pertinent to making SMEs CE compliant. This study presents preliminary insights and understanding of the complex problem of reducing the usage of single use plastics from an integrated theoretical perspective, which will help policy makers in India and other emerging nations to take an informed view while formulating policies for SMEs in their respective countries.

Suggested Citation

  • Choudhary, Piyush & Kumar Jain, Nikunj & Panda, Abinash, 2022. "Making small and medium enterprises circular economy compliant by reducing the single use plastic consumption," Journal of Business Research, Elsevier, vol. 149(C), pages 448-462.
    • Handle: RePEc:eee:jbrese:v:149:y:2022:i:c:p:448-462
    DOI: 10.1016/j.jbusres.2022.05.038
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    3. Siyu Gao & Bilin Shao, 2022. "Why Do Consumers Switch to Biodegradable Plastic Consumption? The Effect of Push, Pull and Mooring on the Plastic Consumption Intention of Young Consumers," Sustainability, MDPI, vol. 14(23), pages 1-23, November.

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