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Competitive Targeted Advertising Over Networks

Citations

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Cited by:

  1. Alexander Matros & David Rietzke, 2024. "Contests on networks," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 78(3), pages 815-841, November.
  2. Baris Ata & Alexandre Belloni & Ozan Candogan, 2018. "Latent Agents in Networks: Estimation and Targeting," Papers 1808.04878, arXiv.org, revised Jan 2022.
  3. Foerster, Manuel & Hellmann, Tim & Vega-Redondo, Fernando, 2024. "Strategic use of social media influencer marketing," UC3M Working papers. Economics 43985, Universidad Carlos III de Madrid. Departamento de Economía.
  4. Yuichiro Kamada & Aniko Ory, 2016. "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers 2048R2, Cowles Foundation for Research in Economics, Yale University, revised Aug 2018.
  5. Li, Feng & Du, Timon Chih-ting & Wei, Ying, 2019. "Offensive pricing strategies for online platforms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 287-304.
  6. de Vos, Wout & Borm, Peter & Hamers, Herbert, 2023. "Influencing Opinion Networks - Optimization and Games," Other publications TiSEM 6d555d3d-5f45-42e7-8b71-c, Tilburg University, School of Economics and Management.
  7. Zenou, Yves & Xu, Jin & Zhou, Junjie, 2019. "Networks in Conflict: A Variational Inequality Approach," CEPR Discussion Papers 13647, C.E.P.R. Discussion Papers.
  8. Antoine Mandel & Xavier Venel, 2022. "Sequential competition and the strategic origins of preferential attachment," International Journal of Game Theory, Springer;Game Theory Society, vol. 51(3), pages 483-508, November.
  9. Ozan Candogan & Kimon Drakopoulos, 2020. "Optimal Signaling of Content Accuracy: Engagement vs. Misinformation," Operations Research, INFORMS, vol. 68(2), pages 497-515, March.
  10. Xu, Jin & Zenou, Yves & Zhou, Junjie, 2022. "Equilibrium characterization and shock propagation in conflict networks," Journal of Economic Theory, Elsevier, vol. 206(C).
  11. Bert De Reyck & Ioannis Fragkos & Yael Grushka-Cockayne & Casey Lichtendahl & Hammond Guerin & Andrew Kritzer, 2017. "Vungle Inc. Improves Monetization Using Big Data Analytics," Interfaces, INFORMS, vol. 47(5), pages 454-466, October.
  12. Comola, Margherita & Rusinowska, Agnieszka & Villeval, Marie Claire, 2024. "Competing for Influence in Networks through Strategic Targeting," IZA Discussion Papers 17315, Institute of Labor Economics (IZA).
  13. Hao-Hsiang Wu & Simge Küçükyavuz, 2018. "A two-stage stochastic programming approach for influence maximization in social networks," Computational Optimization and Applications, Springer, vol. 69(3), pages 563-595, April.
  14. Jingjing Zhao & Yongli Li & Yunlong Ding & Chao Liu, 2019. "The value of leading customers in a crowdfunding-based marketing pattern," PLOS ONE, Public Library of Science, vol. 14(4), pages 1-18, April.
  15. Ryan Kor & Junjie Zhou, 2022. "Welfare and Distributional Effects of Joint Intervention in Networks," Papers 2206.03863, arXiv.org.
  16. Rusinowska, Agnieszka & Taalaibekova, Akylai, 2019. "Opinion formation and targeting when persuaders have extreme and centrist opinions," Journal of Mathematical Economics, Elsevier, vol. 84(C), pages 9-27.
  17. Yongli Li & Zhi-Ping Fan & Wei Zhang, 2018. "Network-based Referral Mechanism in a Crowdfunding-based Marketing Pattern," Papers 1808.03070, arXiv.org.
  18. Ningning Lang & Lin Wang & Quanbo Zha, 2022. "Targeted Allocation of Marketing Resource in Networks Based on Opinion Dynamics," Mathematics, MDPI, vol. 10(3), pages 1-21, January.
  19. Arthur Campbell & C. Matthew Leister & Yves Zenou, 2020. "Word‐of‐mouth communication and search," RAND Journal of Economics, RAND Corporation, vol. 51(3), pages 676-712, September.
  20. Sebastiano Della Lena, 2019. "Non-Bayesian Social Learning and the Spread of Misinformation in Networks," Working Papers 2019:09, Department of Economics, University of Venice "Ca' Foscari".
  21. Mandel, Antoine & Venel, Xavier, 2020. "Dynamic competition over social networks," European Journal of Operational Research, Elsevier, vol. 280(2), pages 597-608.
  22. Venel, Xavier, 2021. "Regularity of dynamic opinion games," Games and Economic Behavior, Elsevier, vol. 126(C), pages 305-334.
  23. Antoine Mandel & Xavier Venel, 2017. "Dynamic competition over social networks Dynamic competition over social networks," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-01524453, HAL.
  24. Quanbo Zha & Gang Kou & Hengjie Zhang & Haiming Liang & Xia Chen & Cong-Cong Li & Yucheng Dong, 2020. "Opinion dynamics in finance and business: a literature review and research opportunities," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 6(1), pages 1-22, December.
  25. Luca Colombo & Paola Labrecciosa & Agnieszka Rusinowska, 2022. "A Dynamic Analysis of Criminal Networks," Documents de travail du Centre d'Economie de la Sorbonne 22006r, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne, revised Jun 2023.
  26. Choi, Tsan-Ming & Guo, Shu & Luo, Suyuan, 2020. "When blockchain meets social-media: Will the result benefit social media analytics for supply chain operations management?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 135(C).
  27. Carlo Reggiani & Alejandro Saporiti & Lois Simanjuntak, 2018. "Social Information and Consumer Heterogeneity," Economics Discussion Paper Series 1813, Economics, The University of Manchester.
  28. Margherita Comola & Agnieszka Rusinowska & Marie Claire Villeval, 2024. "Competing for Influence in Networks Through Strategic Targeting [En compétition pour l'influence dans les réseaux grâce au ciblage stratégique]," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-04706311, HAL.
  29. Jie Gu & Yunjie Xu, 2022. "Battle of positioning: exploring the role of bridges in competitive diffusion," Journal of Computational Social Science, Springer, vol. 5(1), pages 319-350, May.
  30. Yuichiro Kamada & Aniko Öry, 2020. "Contracting with Word-of-Mouth Management," Management Science, INFORMS, vol. 66(11), pages 5094-5107, November.
  31. Qiang Gong & Yujing Xu & Huanxing Yang, 2024. "Long-Term Competition for Product Awareness with Learning from Friends," Post-Print hal-04625204, HAL.
  32. Gökgür, Burak & Karabatı, Selçuk, 2019. "Dynamic and targeted bundle pricing of two independently valued products," European Journal of Operational Research, Elsevier, vol. 279(1), pages 184-198.
  33. Sun, Xiang & Xu, Jin & Zhou, Junjie, 2023. "Effort discrimination and curvature of contest technology in conflict networks," Games and Economic Behavior, Elsevier, vol. 142(C), pages 978-991.
  34. Wang, Wei & Li, Gang & Fung, Richard Y.K. & Cheng, T.C.E., 2019. "Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 84-101.
  35. Zhao, Jiuhua & Liu, Qipeng & Wang, Lin & Wang, Xiaofan, 2017. "Competitive seeds-selection in complex networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 467(C), pages 240-248.
  36. Xiuxian Li & Pengwen Hou & Shuhua Zhang, 2023. "The optimal advertising strategy with differentiated targeted effect consumers," Annals of Operations Research, Springer, vol. 324(1), pages 1295-1336, May.
  37. Antoine Mandel & Xavier Venel, 2017. "Dynamic competition over social networks Dynamic competition over social networks," Post-Print halshs-01524453, HAL.
  38. Jadbabaie, Ali & Kakhbod, Ali, 2019. "Optimal contracting in networks," Journal of Economic Theory, Elsevier, vol. 183(C), pages 1094-1153.
  39. Michael Arnold & Eric Schmidbauer & Lan Zhang, 2022. "Uniform and targeted informative advertising with asymmetric customer loyalty," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(1), pages 90-114, February.
  40. Vahideh Manshadi & Sidhant Misra & Scott Rodilitz, 2020. "Diffusion in Random Networks: Impact of Degree Distribution," Operations Research, INFORMS, vol. 68(6), pages 1722-1741, November.
  41. Jiao, Qian & Xu, Jin, 2020. "Competition for networked agents in the lottery Blotto game," Economics Letters, Elsevier, vol. 197(C).
  42. Pinar Yildirim & Yanhao Wei & Christophe Bulte & Joy Lu, 2020. "Social network design for inducing effort," Quantitative Marketing and Economics (QME), Springer, vol. 18(4), pages 381-417, December.
  43. Zhao Jiang & Dan Wu, 2022. "Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency," SAGE Open, , vol. 12(1), pages 21582440221, March.
  44. Li, Feng & Du, Timon C. & Wei, Ying, 2023. "This is what’s in store for you: How online social learning affects product positioning," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
  45. Tsakas, Nikolas, 2024. "Optimal influence under observational learning," Mathematical Social Sciences, Elsevier, vol. 128(C), pages 41-51.
  46. Edward Anderson & David Gamarnik & Anton Kleywegt & Asuman Ozdaglar, 2016. "Preface to the Special Issue on Information and Decisions in Social and Economic Networks," Operations Research, INFORMS, vol. 64(3), pages 561-563, June.
  47. Juli'an Chitiva & Xavier Venel, 2024. "Continuous Social Networks," Papers 2407.11710, arXiv.org.
  48. Vartika Singh & Veeraruna Kavitha, 2024. "Partial Information Games and Competitive Advertising," Dynamic Games and Applications, Springer, vol. 14(4), pages 888-920, September.
  49. Michel Grabisch & Antoine Mandel & Agnieszka Rusinowska & Emily Tanimura, 2018. "Strategic Influence in Social Networks," Mathematics of Operations Research, INFORMS, vol. 43(1), pages 29-50, February.
  50. Itay P. Fainmesser & Andrea Galeotti & Ruslan Momot, 2023. "Digital Privacy," Management Science, INFORMS, vol. 69(6), pages 3157-3173, June.
  51. de Vos, Wout & Borm, Peter & Hamers, Herbert, 2023. "Influencing Opinion Networks - Optimization and Games," Discussion Paper 2023-011, Tilburg University, Center for Economic Research.
  52. Ningyuan Chen & Ying-Ju Chen, 2021. "Duopoly Competition with Network Effects in Discrete Choice Models," Operations Research, INFORMS, vol. 69(2), pages 545-559, March.
  53. Wout Vos & Peter Borm & Herbert Hamers, 2024. "Influencing Opinion Networks: Optimization and Games," Dynamic Games and Applications, Springer, vol. 14(4), pages 959-980, September.
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