IDEAS home Printed from https://ideas.repec.org/r/inm/ormksc/v32y2013i6p892-912.html
   My bibliography  Save this item

Correcting Audience Externalities in Television Advertising

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Jungwon Yeo, 2017. "The Weekend Effect in Television Viewership and Prime-Time Scheduling," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 51(3), pages 315-341, November.
  2. Beth L. Fossen & David A. Schweidel, 2019. "Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic," Marketing Science, INFORMS, vol. 38(3), pages 481-499, May.
  3. Omid Rafieian, 2023. "Optimizing User Engagement Through Adaptive Ad Sequencing," Marketing Science, INFORMS, vol. 42(5), pages 910-933, September.
  4. Mengdi Wang & Dong Li, 2020. "What motivates audience comments on live streaming platforms?," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-12, April.
  5. Qihong Liu & Daniel Nedelescu & Ji Gu, 2021. "The impact of strategic agents in two-sided markets," Journal of Economics, Springer, vol. 134(3), pages 195-218, December.
  6. Trivedi, Minakshi & Sridhar, Karthik & Kumar, Ashish, 2016. "Impact of Healthy Alternatives on Consumer Choice: A Balancing Act," Journal of Retailing, Elsevier, vol. 92(1), pages 65-82.
  7. Navdeep S. Sahni & Charles Zhang, 2024. "Are consumers averse to sponsored messages? The role of search advertising in information discovery," Quantitative Marketing and Economics (QME), Springer, vol. 22(1), pages 63-114, March.
  8. Beth L. Fossen & Alexander Bleier, 2021. "Online program engagement and audience size during television ads," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 743-761, July.
  9. Jūra Liaukonytė & Alminas Žaldokas, 2022. "Background Noise? TV Advertising Affects Real-Time Investor Behavior," Management Science, INFORMS, vol. 68(4), pages 2465-2484, April.
  10. Beth L. Fossen & David A. Schweidel, 2017. "Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity," Marketing Science, INFORMS, vol. 36(1), pages 105-123, January.
  11. Shi, Yang & Zhao, Ying, 2019. "Modeling Advertisers' Willingness to Pay in TV Commercial Slot Auctions," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 120-133.
  12. Sylvia Hristakeva & Julie Holland Mortimer, 2023. "Price Dispersion and Legacy Discounts in the National Television Advertising Market," Marketing Science, INFORMS, vol. 42(6), pages 1162-1183, November.
  13. Beth L. Fossen & David A. Schweidel, 2019. "Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?," Marketing Science, INFORMS, vol. 38(2), pages 274-295, March.
  14. Matthew McGranaghan & Jura Liaukonyte & Kenneth C. Wilbur, 2022. "How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift," Marketing Science, INFORMS, vol. 41(5), pages 873-895, September.
  15. Anthony Dukes & Qihong Liu & Jie Shuai, 2022. "Skippable Ads: Interactive Advertising on Digital Media Platforms," Marketing Science, INFORMS, vol. 41(3), pages 528-547, May.
  16. Anna E. Tuchman & Harikesh S. Nair & Pedro M. Gardete, 2018. "Television ad-skipping, consumption complementarities and the consumer demand for advertising," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 111-174, June.
  17. David A. Schweidel & Natasha Zhang Foutz & Robin J. Tanner, 2014. "Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline," Marketing Science, INFORMS, vol. 33(6), pages 763-780, November.
  18. Beth L. Fossen & Girish Mallapragada & Anwesha De, 2021. "Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements," Marketing Science, INFORMS, vol. 40(2), pages 305-324, March.
  19. He, Chen, 2018. "Essays on the role and effects of advertising," Other publications TiSEM 47a3272a-54f1-4a90-9714-c, Tilburg University, School of Economics and Management.
  20. Jura Liaukonyte & Thales Teixeira & Kenneth C. Wilbur, 2015. "Television Advertising and Online Shopping," Marketing Science, INFORMS, vol. 34(3), pages 311-330, May.
  21. Khim-Yong Goh & Kai-Lung Hui & Ivan P. L. Png, 2015. "Privacy and Marketing Externalities: Evidence from Do Not Call," Management Science, INFORMS, vol. 61(12), pages 2982-3000, December.
  22. Ali Goli & Jason Huang & David Reiley & Nickolai M. Riabov, 2024. "Measuring Consumer Sensitivity to Audio Advertising: A Long-Run Field Experiment on Pandora Internet Radio," Papers 2412.05516, arXiv.org.
  23. Shunyao Yan & Klaus M. Miller & Bernd Skiera, 2020. "How Does the Adoption of Ad Blockers Affect News Consumption?," Papers 2005.06840, arXiv.org, revised Aug 2021.
  24. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
  25. Stourm, Valeria & Bax, Eric, 2017. "Incorporating hidden costs of annoying ads in display auctions," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 622-640.
  26. Kenneth C. Wilbur, 2016. "Advertising Content and Television Advertising Avoidance," Journal of Media Economics, Taylor & Francis Journals, vol. 29(2), pages 51-72, April.
  27. Yuxin Chen & Qihong Liu, 2022. "Signaling Through Advertising When an Ad Can Be Blocked," Marketing Science, INFORMS, vol. 41(1), pages 166-187, January.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.