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Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

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  1. Danaf, Mazen & Guevara, C. Angelo & Ben-Akiva, Moshe, 2023. "A control-function correction for endogeneity in random coefficients models: The case of choice-based recommender systems," Journal of choice modelling, Elsevier, vol. 46(C).
  2. Adam N. Smith & Stephan Seiler & Ishant Aggarwal, 2023. "Optimal Price Targeting," Marketing Science, INFORMS, vol. 42(3), pages 476-499, May.
  3. Müller, Sarah S. & Fries, Anne J. & Gedenk, Karen, 2014. "How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing," International Journal of Research in Marketing, Elsevier, vol. 31(2), pages 178-191.
  4. Trivedi, Minakshi & Sridhar, Karthik & Kumar, Ashish, 2016. "Impact of Healthy Alternatives on Consumer Choice: A Balancing Act," Journal of Retailing, Elsevier, vol. 92(1), pages 65-82.
  5. Elisabeth Honka & Ali Hortaçsu & Maria Ana Vitorino, 2017. "Advertising, consumer awareness, and choice: evidence from the U.S. banking industry," RAND Journal of Economics, RAND Corporation, vol. 48(3), pages 611-646, August.
  6. Marshall Freimer & Dan Horsky, 2008. "Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?," Marketing Science, INFORMS, vol. 27(5), pages 796-810, 09-10.
  7. Jentzsch, Nicola & Sapi, Geza & Suleymanova, Irina, 2013. "Targeted pricing and customer data sharing among rivals," International Journal of Industrial Organization, Elsevier, vol. 31(2), pages 131-144.
  8. Lalit Jain & Zhaoqi Li & Erfan Loghmani & Blake Mason & Hema Yoganarasimhan, 2024. "Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models," Marketing Science, INFORMS, vol. 43(5), pages 1002-1030, September.
  9. Pradeep K. Chintagunta & Harikesh S. Nair, 2011. "Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing," Marketing Science, INFORMS, vol. 30(6), pages 977-996, November.
  10. Marshall Freimer & Dan Horsky, 2012. "Periodic Advertising Pulsing in a Competitive Market," Marketing Science, INFORMS, vol. 31(4), pages 637-648, July.
  11. Roozbeh Irani-Kermani & Edward C. Jaenicke & Ardalan Mirshani, 2023. "Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 820-835, December.
  12. Sandeep R. Chandukala & Yancy D. Edwards & Greg M. Allenby, 2011. "Identifying Unmet Demand," Marketing Science, INFORMS, vol. 30(1), pages 61-73, 01-02.
  13. Oded Netzer & Olivier Toubia & Eric Bradlow & Ely Dahan & Theodoros Evgeniou & Fred Feinberg & Eleanor Feit & Sam Hui & Joseph Johnson & John Liechty & James Orlin & Vithala Rao, 2008. "Beyond conjoint analysis: Advances in preference measurement," Marketing Letters, Springer, vol. 19(3), pages 337-354, December.
  14. S. Sriram & Pradeep K. Chintagunta & Manoj K. Agarwal, 2010. "Investigating Consumer Purchase Behavior in Related Technology Product Categories," Marketing Science, INFORMS, vol. 29(2), pages 291-314, 03-04.
  15. Ernan Haruvy & Peter T. L. Popkowski Leszczyc, 2010. "Search and Choice in Online Consumer Auctions," Marketing Science, INFORMS, vol. 29(6), pages 1152-1164, 11-12.
  16. Avi Goldfarb & Qiang Lu & Sridhar Moorthy, 2009. "Measuring Brand Value in an Equilibrium Framework," Marketing Science, INFORMS, vol. 28(1), pages 69-86, 01-02.
  17. Ching, Andrew T. & Hayashi, Fumiko, 2010. "Payment card rewards programs and consumer payment choice," Journal of Banking & Finance, Elsevier, vol. 34(8), pages 1773-1787, August.
  18. Dennis Fok & Richard Paap & Philip Hans Franses, 2014. "Incorporating Responsiveness to Marketing Efforts in Brand Choice Modeling," Econometrics, MDPI, vol. 2(1), pages 1-25, February.
  19. Neeraj Arora & Ty Henderson & Qing Liu, 2011. "Noncompensatory Dyadic Choices," Marketing Science, INFORMS, vol. 30(6), pages 1028-1047, November.
  20. Martin Natter & Andreas Mild & Udo Wagner & Alfred Taudes, 2008. "—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool," Marketing Science, INFORMS, vol. 27(4), pages 600-609, 07-08.
  21. Marc R. Dotson & Joachim Büschken & Greg M. Allenby, 2020. "Explaining Preference Heterogeneity with Mixed Membership Modeling," Marketing Science, INFORMS, vol. 39(2), pages 407-426, March.
  22. Xiaoyang He & Ralph Siebert, 2021. "Switching Beers? The Effects of Switching Costs on Prices and Profits in Competitive Markets," CESifo Working Paper Series 9065, CESifo.
  23. Sangwoo Shin & Sanjog Misra & Dan Horsky, 2012. "Disentangling Preferences and Learning in Brand Choice Models," Marketing Science, INFORMS, vol. 31(1), pages 115-137, January.
  24. Adam N. Smith & Stephan Seiler & Ishant Aggarwal, 2021. "Optimal Price Targeting," CESifo Working Paper Series 9439, CESifo.
  25. Nguyen Tien Thong & Hans Stubbe Solgaard & Wolfgang Haider & Eva Roth & Lars Ravn†Jonsen, 2018. "Using labeled choice experiments to analyze demand structure and market position among seafood products," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 163-189, March.
  26. Greg M. Allenby & Mark J. Garratt & Peter E. Rossi, 2010. "A Model for Trade-Up and Change in Considered Brands," Marketing Science, INFORMS, vol. 29(1), pages 40-56, 01-02.
  27. Robert W. Palmatier & Andrew T. Crecelius, 2019. "The “first principles” of marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 5-26, June.
  28. Pengyuan Wang & Eric Bradlow & Edward George, 2014. "Meta-analyses using information reweighting: An application to online advertising," Quantitative Marketing and Economics (QME), Springer, vol. 12(2), pages 209-233, June.
  29. Rajkumar Venkatesan & Alexander Bleier & Werner Reinartz & Nalini Ravishanker, 2019. "Improving customer profit predictions with customer mindset metrics through multiple overimputation," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 771-794, September.
  30. Nobuhiko Terui & Masataka Ban & Greg M. Allenby, 2011. "The Effect of Media Advertising on Brand Consideration and Choice," Marketing Science, INFORMS, vol. 30(1), pages 74-91, 01-02.
  31. Jean-Pierre Dubé & Günter J. Hitsch & Peter E. Rossi & Maria Ana Vitorino, 2008. "Category Pricing with State-Dependent Utility," Marketing Science, INFORMS, vol. 27(3), pages 417-429, 05-06.
  32. Karsten Hansen & Vishal Singh, 2009. "Market Structure Across Retail Formats," Marketing Science, INFORMS, vol. 28(4), pages 656-673, 07-08.
  33. van Ewijk, Bernadette J. & Gijsbrechts, Els & Steenkamp, Jan-Benedict E.M., 2022. "What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 288-312.
  34. Antonello Maruotti & Jan Bulla & Tanya Mark, 2019. "Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach," METRON, Springer;Sapienza Università di Roma, vol. 77(1), pages 19-42, April.
  35. Joo, Mingyu & Wilbur, Kenneth C. & Zhu, Yi, 2016. "Effects of TV advertising on keyword search," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 508-523.
  36. Vo Hong Tu & Steven W. Kopp & Nguyen Thuy Trang & Andreas Kontoleon & Mitsuyasu Yabe, 2021. "UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam," Sustainability, MDPI, vol. 13(15), pages 1-27, July.
  37. Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis, 2011. "Deriving the Pricing Power of Product Features by Mining Consumer Reviews," Management Science, INFORMS, vol. 57(8), pages 1485-1509, August.
  38. Feifei He & Chunhua Sun & Yezheng Liu, 2023. "What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneity," Electronic Commerce Research, Springer, vol. 23(3), pages 1807-1827, September.
  39. Hariharan, Vijay Ganesh & Desai, Kalpesh Kaushik & Talukdar, Debabrata & Inman, J. Jeffrey, 2018. "Shopper marketing moderators of the brand equity – behavioral loyalty relationship," Journal of Business Research, Elsevier, vol. 85(C), pages 91-104.
  40. Eckert, Christine & Louviere, Jordan J. & Islam, Towhidul, 2012. "Seeing the forest despite the trees: Brand effects on choice uncertainty," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 256-264.
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