IDEAS home Printed from https://ideas.repec.org/r/eee/jbrese/v63yi9-10p1033-1040.html
   My bibliography  Save this item

Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Garcia Martinez, Marian, 2015. "Solver engagement in knowledge sharing in crowdsourcing communities: Exploring the link to creativity," Research Policy, Elsevier, vol. 44(8), pages 1419-1430.
  2. Stephanie Meek & Madeleine Ogilvie & Claire Lambert & Maria M. Ryan, 2019. "Contextualising social capital in online brand communities," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 426-444, July.
  3. Yang, Kiseol & Li, Xiaoshu & Kim, HaeJung & Kim, Young Hoon, 2015. "Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 1-9.
  4. Kharouf, Husni & Biscaia, Rui & Garcia-Perez, Alexeis & Hickman, Ellie, 2020. "Understanding online event experience: The importance of communication, engagement and interaction," Journal of Business Research, Elsevier, vol. 121(C), pages 735-746.
  5. Tobias Hahn & Noël Albert, 2017. "Strong Reciprocity in Consumer Boycotts," Journal of Business Ethics, Springer, vol. 145(3), pages 509-524, October.
  6. Bohdan Jung, 2017. "The Debate over the Concept of Sharing Economy and Its Role in the Digital Economy," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 44, pages 149-162.
  7. Pascal Brassier, 2023. "From Korea to the world: Women's role as peer-leaders in K-pop transnational online brand communities," Post-Print hal-04643125, HAL.
  8. Carmen Acatrinei & Laura Daniela Roșca (Tănase) & Oana-Maria Secară & Traian Alexandru Năstase, 2023. "Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 17-25, April.
  9. Starr, Richard G. & Zhu, Andrew Q. & Frethey-Bentham, Catherine & Brodie, Roderick J., 2020. "Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network," Australasian marketing journal, Elsevier, vol. 28(3), pages 67-80.
  10. Chawla, Yash & Chodak, Grzegorz, 2021. "Social media marketing for businesses: Organic promotions of web-links on Facebook," Journal of Business Research, Elsevier, vol. 135(C), pages 49-65.
  11. Claudia BOBALCA, 2015. "The Loyal Customers’ Perception Regarding The Online Buying Process," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 7(2), pages 241-255, August.
  12. Davis, Robert & Piven, Inna & Breazeale, Michael, 2014. "Conceptualizing the brand in social media community: The five sources model," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 468-481.
  13. Javornik, Ana, 2016. "Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 252-261.
  14. Krush, Michael T. & Pennington, Julia R. & Fowler, Aubrey R. & Mittelstaedt, John D., 2015. "Positive marketing: A new theoretical prototype of sharing in an online community," Journal of Business Research, Elsevier, vol. 68(12), pages 2503-2512.
  15. Kim, Juran & Lee, Ki Hoon, 2019. "Influence of integration on interactivity in social media luxury brand communities," Journal of Business Research, Elsevier, vol. 99(C), pages 422-429.
  16. Erin Cho & Jihyun Lee & Yuri Lee, 2017. "Corporate Philanthropy Affecting Consumer Patronage Behavior: The Effect of Reciprocity and the Moderating Roles of Vicarious Licensing and Strategic Fit," Sustainability, MDPI, vol. 9(7), pages 1-15, June.
  17. Abeer A. Mahrous & Abdelhamid K. Abdelmaaboud, 2017. "Antecedents of participation in online brand communities and their purchasing behavior consequences," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 229-251, June.
  18. Mazaheri, Ebrahim & Richard, Marie-Odile & Laroche, Michel, 2011. "Online consumer behavior: Comparing Canadian and Chinese website visitors," Journal of Business Research, Elsevier, vol. 64(9), pages 958-965, September.
  19. Lili Gai & Chunhao Xu & Lou E. Pelton, 2016. "A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 26(2), pages 181-198, July.
  20. Harrison, Robert L., 2013. "Using mixed methods designs in the Journal of Business Research, 1990–2010," Journal of Business Research, Elsevier, vol. 66(11), pages 2153-2162.
  21. Leal, Gabriela Pasinato Alves & Hor-Meyll, Luis Fernando & de Paula Pessôa, Luís Alexandre Grubits, 2014. "Influence of virtual communities in purchasing decisions: The participants' perspective," Journal of Business Research, Elsevier, vol. 67(5), pages 882-890.
  22. Zaglia, Melanie E., 2013. "Brand communities embedded in social networks," Journal of Business Research, Elsevier, vol. 66(2), pages 216-223.
  23. Stachowiak-Krzyżan Magda, 2021. "Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 115-136, September.
  24. Abdul-Ghani, Eathar & Hyde, Kenneth F. & Marshall, Roger, 2011. "Emic and etic interpretations of engagement with a consumer-to-consumer online auction site," Journal of Business Research, Elsevier, vol. 64(10), pages 1060-1066, October.
  25. Ozuna, Edna & Steinhoff, Lena, 2024. "“Look me in the eye, customer”: How do face-to-face interactions in peer-to-peer sharing economy services affect customers’ misbehavior concealment intentions?," Journal of Business Research, Elsevier, vol. 177(C).
  26. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  27. Balaji GOPALAN, 2022. "Regionalization of Online Shopping, Product Listings and Logistics Management in the Digital Economy," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 103-116.
  28. Xiaowei Jiang & Brandon Mastromartino & Qian Yang & Jianwei Zhang & James J. Zhang, 2022. "Influence of Consumer Interaction and Community Relationships on Value Co-Creation Willingness: A Mediation Model of Chinese Sports Brands," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
  29. Paolo Calvosa, 2012. "L?impatto di internet nel settore dei giochi pubblici in Italia e i modelli di business degli operatori on line: il caso Microgame," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2012(3), pages 379-402.
  30. Lena Steinhoff & Denni Arli & Scott Weaven & Irina V. Kozlenkova, 2019. "Online relationship marketing," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 369-393, May.
  31. Raïes, Karine & Mühlbacher, Hans & Gavard-Perret, Marie-Laure, 2015. "Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty," Journal of Business Research, Elsevier, vol. 68(12), pages 2634-2644.
  32. Andrea Moretta Tartaglione & Ylenia Cavacece & Giuseppe Russo & Giuseppe Granata, 2019. "A Systematic Mapping Study on Customer Loyalty and Brand Management," Administrative Sciences, MDPI, vol. 9(1), pages 1-21, January.
  33. Healy, Jason C. & McDonagh, Pierre, 2013. "Consumer roles in brand culture and value co-creation in virtual communities," Journal of Business Research, Elsevier, vol. 66(9), pages 1528-1540.
  34. Park, Hyejune & Kim, Youn-Kyung, 2014. "The role of social network websites in the consumer–brand relationship," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 460-467.
  35. Davlembayeva, Dinara & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "Sharing economy platforms: An equity theory perspective on reciprocity and commitment," Journal of Business Research, Elsevier, vol. 127(C), pages 151-166.
  36. Johannes Loh & Tobias Kretschmer, 2023. "Online communities on competing platforms: Evidence from game wikis," Strategic Management Journal, Wiley Blackwell, vol. 44(2), pages 441-476, February.
  37. Casaló, Luis V. & Flavián, Carlos & Guinalíu, Miguel, 2013. "New members' integration: Key factor of success in online travel communities," Journal of Business Research, Elsevier, vol. 66(6), pages 706-710.
  38. Cheng, Hsiu-Hua & Huang, Shih-Wei, 2013. "Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior," International Journal of Information Management, Elsevier, vol. 33(1), pages 185-198.
  39. Karla Borja & Suzanne Dieringer, 2022. "Is music piracy over? Comparing music piracy attitudes and behaviors between young generations," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 899-924, June.
  40. Abosag, Ibrahim & Ramadan, Zahy B. & Baker, Tom & Jin, Zhongqi, 2020. "Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites," Journal of Business Research, Elsevier, vol. 117(C), pages 862-872.
  41. Yueh-Shian Lee, 2023. "The Relationships among Digital Marketing, Brand Emotional Attachment and Brand Attitude," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 13(2), pages 1-3.
  42. Krishen, Anjala S. & Berezan, Orie & Agarwal, Shaurya & Kachroo, Pushkin, 2016. "The generation of virtual needs: Recipes for satisfaction in social media networking," Journal of Business Research, Elsevier, vol. 69(11), pages 5248-5254.
  43. Baltasar González-Anta & Isabel Pérez de la Fuente & Ana Zornoza & Virginia Orengo, 2023. "Building Sustainable Virtual Communities of Practice: A Study of the Antecedents of Intention to Continue Participating," Sustainability, MDPI, vol. 15(21), pages 1-17, November.
  44. Jiemei Zhang & Qingbo Zhu & Yupei Wang, 2019. "Social Capital on Consumer Knowledge-Sharing in Virtual Brand Communities: The Mediating Effect of Pan-Family Consciousness," Sustainability, MDPI, vol. 11(2), pages 1-19, January.
  45. Silvia Ranfagni & Matilde Milanesi & Simone Guercini, 2023. "An online research approach for a dual perspective analysis of brand associations in art museums," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 149-167, March.
  46. Dineva, Denitsa & Breitsohl, Jan & Garrod, Brian & Megicks, Philip, 2020. "Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 118-136.
  47. Rezaee Vessal, Saeedeh & Partouche-Sebban, Judith & Schiavone, Francesco & Raïes, Karine, 2022. "We link, you link: Social alliances and community engagement among vulnerable consumers in oncology," Journal of Business Research, Elsevier, vol. 143(C), pages 36-45.
  48. Zhang, Man & Hartley, Janet L. & AL-Husan, Faten Baddar & ALHussan, Fawaz Baddar, 2021. "Informal interorganizational business relationships and customer loyalty: Comparing Guanxi, Yongo, and Wasta," International Business Review, Elsevier, vol. 30(3).
  49. Piper Liping Liu & Vincent Huang & Melannie Zhan & Xinshu Zhao, 2023. ""Nice You Share in Return": Informational Sharing, Reciprocal Sharing, and Life Satisfaction Amid COVID-19 Pandemic," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 165(2), pages 453-471, January.
  50. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.