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Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

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  1. Francesco Massara & Daniele Porcheddu & Robert D. Melara, 2019. "Luxury brands pursuing lifestyle positioning: effects on willingness to pay," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 291-303, May.
  2. Mona Soltani & Ekant Veer & Huibert Peter Vries & Joya Kemper, 2024. "“Did You See What Happened?” How Scandals are Shared via Social Media," Corporate Reputation Review, Palgrave Macmillan, vol. 27(3), pages 186-201, August.
  3. Komal Nagar & Paramdeep Kour, 2018. "Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective," FIIB Business Review, , vol. 7(4), pages 304-315, December.
  4. Claudiu-Cătălin MUNTEANU & Alexandru-Narcis BOZGĂ, 2022. "The Effects Of Shrinkflation On Brand Reputation : The Case Of Dairy Products In Romania," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 19(2), pages 281-292.
  5. Rajat Kumar Behera & Pradip Kumar Bala & Nripendra P. Rana & Hatice Kizgin, 2022. "A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective," Information Systems Frontiers, Springer, vol. 24(6), pages 2027-2051, December.
  6. Vittoria Marino & Letizia Lo Presti, 2015. "L?impatto della brand crisis sulla clientela e l?effetto della fedelt? alla marca," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(3), pages 103-121.
  7. Amélie Guèvremont & Bianca Grohmann, 2018. "Does brand authenticity alleviate the effect of brand scandals?," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 322-336, July.
  8. Francesca Magno & Fabio Cassia & Marta Ugolini, 2017. "Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?," Australian Journal of Management, Australian School of Business, vol. 42(1), pages 161-174, February.
  9. Scheidler, Sabrina & Edinger-Schons, Laura Marie, 2020. "Partners in crime? The impact of consumers' culpability for corporate social irresponsibility on their boycott attitude," Journal of Business Research, Elsevier, vol. 109(C), pages 607-620.
  10. repec:hum:wpaper:sfb649dp2012-062 is not listed on IDEAS
  11. Vikram R. Bhargava & Suneal Bedi, 2022. "Brand as Promise," Journal of Business Ethics, Springer, vol. 179(3), pages 919-936, September.
  12. Marta Pizzetti & Lucia Gatti & Peter Seele, 2021. "Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing ‘Vicarious Greenwashing’," Journal of Business Ethics, Springer, vol. 170(1), pages 21-38, April.
  13. Xuan Zhang & Hongxia Zhang & Jill Lei & Hongzhi Gao, 2020. "Can Companies Survive a Multi-Brand Crisis? Research on Consumer Scapegoating," Sustainability, MDPI, vol. 12(10), pages 1-14, May.
  14. Seung-hye Jung & Joon-ho Kim & Ha-na Cho & Hae-won Lee & Hyun-ju Choi, 2021. "Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
  15. repec:hum:wpaper:sfb649dp2012-064 is not listed on IDEAS
  16. Topaloglu, Omer & Gokalp, Omer N., 2018. "How brand concept affects consumer response to product recalls: A longitudinal study in the U.S. auto industry," Journal of Business Research, Elsevier, vol. 88(C), pages 245-254.
  17. Jiuchang Wei & Ming Zhao & Fei Wang & Peng Cheng & Dingtao Zhao, 2016. "An Empirical Study of the Volkswagen Crisis in China: Customers’ Information Processing and Behavioral Intentions," Risk Analysis, John Wiley & Sons, vol. 36(1), pages 114-129, January.
  18. Claudiu-Catalin Munteanu & Dorian-Laurentiu Florea & Andreea Pagalea, 2014. "The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-58, February.
  19. Muralidharan, Etayankara & Hora, Manpreet & Bapuji, Hari, 2022. "Hazard severity and time to recall: Evidence from the toy industry," Journal of Business Research, Elsevier, vol. 139(C), pages 954-963.
  20. Jaufenthaler, Philipp, 2023. "A safe haven in times of crisis: The appeal of family companies as employers amid the COVID-19 pandemic," Journal of Family Business Strategy, Elsevier, vol. 14(1).
  21. Jun Lv & Xuan Liu & Shijie Cheng, 2021. "The Impact of Remanufactured Products’ Similarity on Purchase Intention of New Products," Sustainability, MDPI, vol. 13(4), pages 1-12, February.
  22. Hyunju Shin & Riza Casidy & Alyssa Yoon & So-Hyang Yoon, 2016. "Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements," Journal of Brand Management, Palgrave Macmillan, vol. 23(5), pages 1-23, September.
  23. Tischer, Sven, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers 2012-064, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  24. Kashmiri, Saim & Brower, Jacob, 2016. "Oops! I did it again: Effect of corporate governance and top management team characteristics on the likelihood of product-harm crises," Journal of Business Research, Elsevier, vol. 69(2), pages 621-630.
  25. Ilaria Baghi & Veronica Gabrielli, 2021. "The role of betrayal in the response to value and performance brand crisis," Marketing Letters, Springer, vol. 32(2), pages 203-217, June.
  26. Joseph W. Chang, 2017. "To sponsor or not to sponsor: Transgressions are unequally detrimental," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(3), pages 209-225, July.
  27. Sergio Carvalho & Etayankara Muralidharan & Hari Bapuji, 2015. "Corporate Social ‘Irresponsibility’: Are Consumers’ Biases in Attribution of Blame Helping Companies in Product–Harm Crises Involving Hybrid Products?," Journal of Business Ethics, Springer, vol. 130(3), pages 651-663, September.
  28. Mariconda, Simone & Lurati, Francesco, 2015. "Does familiarity breed stability? The role of familiarity in moderating the effects of new information on reputation judgments," Journal of Business Research, Elsevier, vol. 68(5), pages 957-964.
  29. Youn, Song-Yi & Ki, Chung-Wha (Chloe) & Ha, Sejin, 2024. "Feeling close from Afar: Public reactions to racial profiling in retail and brand crisis management," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  30. Gaustad, Tarje & Utgård, Jakob & Fitzsimons, Gavan J., 2020. "When accidents are good for a brand," Journal of Business Research, Elsevier, vol. 107(C), pages 153-161.
  31. Jiyun Kang & Tiffani Slaten & Woo Jin Choi, 2021. "Felt betrayed or resisted? The impact of pre‐crisis corporate social responsibility reputation on post‐crisis consumer reactions and retaliatory behavioral intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 511-524, January.
  32. Zhao, Taiyang & Ran, Yaxuan & Wu, Banggang & Lynette Wang, Valerie & Zhou, Liying & Lu Wang, Cheng, 2024. "Virtual versus human: Unraveling consumer reactions to service failures through influencer types," Journal of Business Research, Elsevier, vol. 178(C).
  33. Trump, Rebecca K., 2014. "Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain," Journal of Business Research, Elsevier, vol. 67(9), pages 1824-1830.
  34. Curina, Ilaria & Francioni, Barbara & Hegner, Sabrina M. & Cioppi, Marco, 2020. "Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  35. Ali Besharat & Kimberly A. Whitler & Saim Kashmiri, 2024. "When CEO Pay Becomes a Brand Problem," Journal of Business Ethics, Springer, vol. 190(4), pages 941-973, April.
  36. Pangarkar, Aniruddha & Fleischman, Gary M. & Iacobucci, Dawn, 2022. "Enhancing frontline employee support during a product-harm crisis: Evidence and strategic managerial implications for firms," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  37. Mansur Khamitov & Yany Grégoire & Anshu Suri, 2020. "A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 519-542, May.
  38. Dutta, Sujay & Pullig, Chris, 2011. "Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies," Journal of Business Research, Elsevier, vol. 64(12), pages 1281-1287.
  39. Hansen, Nele & Kupfer, Ann-Kristin & Hennig-Thurau, Thorsten, 2018. "Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 557-574.
  40. Zou, Peng & Li, Guofeng, 2016. "How emerging market investors' value competitors' customer equity: Brand crisis spillover in China," Journal of Business Research, Elsevier, vol. 69(9), pages 3765-3771.
  41. Yang, Zhiyong & Freling, Traci & Sun, Sijie & Richardson-Greenfield, Pam, 2022. "When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses," Journal of Business Research, Elsevier, vol. 150(C), pages 102-120.
  42. Quang-An Ha & Phuong Nhi Nguyen Pham & Long Hoang Le, 2022. "What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 835-859, December.
  43. Gao, Hongzhi & Knight, John G. & Zhang, Hongxia & Mather, Damien, 2013. "Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China," Journal of Business Research, Elsevier, vol. 66(8), pages 1044-1051.
  44. Hildebrandt, Lutz & Tischer, Sven, 2012. "Brand equity: How is it affected by critical incidents and what moderates the effect," SFB 649 Discussion Papers 2012-062, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
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