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If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

Citations

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Cited by:

  1. Yi-Wen Fan & Juo-Tzu Tseng & Yu-Hsien Fang & Zheng-Yen Li & Yea-Huey Su, 2017. "An Empirical Study of Factors Influencing the Intention to Use SNS App-The Case of Facebook," Business and Management Studies, Redfame publishing, vol. 3(1), pages 71-79, March.
  2. Fahad Aldhaban & Tugrul Daim & Robert Harmon & Nuri Basoglu, 2020. "Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-37, February.
  3. Arcuri, Maria Cristina & Gandolfi, Gino & Russo, Ivan, 2023. "Does fake news impact stock returns? Evidence from US and EU stock markets," Journal of Economics and Business, Elsevier, vol. 125.
  4. Henryk Gurgul & Lukasz Lach, 2012. "Two deficits and economic growth: case of CEE countries in transition," Managerial Economics, AGH University of Science and Technology, Faculty of Management, vol. 12, pages 79-108.
  5. Hsieh, Jung-Kuei, 2020. "The effects of transforming mobile services into mobile promotions," Journal of Business Research, Elsevier, vol. 121(C), pages 195-208.
  6. Hew, Jun-Jie & Leong, Lai-Ying & Tan, Garry Wei-Han & Ooi, Keng-Boon & Lee, Voon-Hsien, 2019. "The age of mobile social commerce: An Artificial Neural Network analysis on its resistances," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 311-324.
  7. Georgios Polydoros, 2022. "Digital Marketing Techniques and Tools in Covid-19 era," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(11), pages 86-91, November.
  8. Lenka Ližbetinová & Peter Štarchoň & Silvia Lorincová & Dagmar Weberová & Petr Průša, 2019. "Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic," Sustainability, MDPI, vol. 11(8), pages 1-18, April.
  9. Gurgul, Piotr, 2012. "New Mobile Marketing Capabilities of the Android Platform," MPRA Paper 68577, University Library of Munich, Germany, revised 2012.
  10. Pichler, Shaun & Kohli, Chiranjeev & Granitz, Neil, 2021. "DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation," Business Horizons, Elsevier, vol. 64(5), pages 599-610.
  11. Bastos, Wilson, 2020. "“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 1-16.
  12. Lin, Xiaolin & Li, Yibai & Wang, Xuequn, 2017. "Social commerce research: Definition, research themes and the trends," International Journal of Information Management, Elsevier, vol. 37(3), pages 190-201.
  13. Ionela-Roxana GLAVAN & Andreea MIRICA & Bogdan Narcis FIRTESCU, 2016. "The Use of Social Media for Communication In Official Statistics at European Level," Romanian Statistical Review, Romanian Statistical Review, vol. 64(4), pages 37-48, December.
  14. Irene (Eirini) Kamenidou & Aikaterini Stavrianea & Spyridon Mamalis & Ifigeneia Mylona, 2020. "Knowledge Assessment of COVID-19 Symptoms: Gender Differences and Communication Routes for the Generation Z Cohort," IJERPH, MDPI, vol. 17(19), pages 1-16, September.
  15. Henryk Gurgul & Milena Suliga & Tomasz Wojtowicz, 2012. "Responses of the Warsaw Stock Exchange to the U.S. macroeconomic data announcements," Managerial Economics, AGH University of Science and Technology, Faculty of Management, vol. 12, pages 41-59.
  16. Lenka Svajdova, 2019. "Modern Marketing Communication in Tourism," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 4(2), pages 20-23, January.
  17. Junhong He & Depeng Zhang & Yixia Mao, 2013. "An empirical study on consumer intention to participate in mobile marketing in China," E3 Journal of Business Management and Economics., E3 Journals, vol. 4(7), pages 156-165.
  18. Peter Štarchoň & Milota Vetráková & Jozef Metke & Silvia Lorincová & Miloš Hitka & Dagmar Weberová, 2018. "Introduction of a New Mobile Player App Store in Selected Countries of Southeast Asia," Social Sciences, MDPI, vol. 7(9), pages 1-15, September.
  19. Pucciarelli, Francesca & Kaplan, Andreas, 2016. "Competition and strategy in higher education: Managing complexity and uncertainty," Business Horizons, Elsevier, vol. 59(3), pages 311-320.
  20. de Regt, Anouk & Barnes, Stuart J. & Plangger, Kirk, 2020. "The virtual reality value chain," Business Horizons, Elsevier, vol. 63(6), pages 737-748.
  21. Giao, Ha Nam Khanh & Vuong, Bui Nhat, 2020. "Vietnamese Consumer Attitudes towards Smartphone Advertising," OSF Preprints q8rzx, Center for Open Science.
  22. Amira M. Omar & Nermine Atteya, 2021. "The Impact of Digital Marketing on Consumer Buying Decision Process in the Egyptian Market," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(7), pages 120-120, July.
  23. Kaplan, Andreas & Haenlein, Michael, 2014. "Collaborative projects (social media application): About Wikipedia, the free encyclopedia," Business Horizons, Elsevier, vol. 57(5), pages 617-626.
  24. Kaplan, Andreas, 2018. "A school is “a building that has four walls…with tomorrow inside”: Toward the reinvention of the business school," Business Horizons, Elsevier, vol. 61(4), pages 599-608.
  25. Kaplan, Andreas M. & Haenlein, Michael, 2016. "Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster," Business Horizons, Elsevier, vol. 59(4), pages 441-450.
  26. Di Vaio, Assunta & Palladino, Rosa & Hassan, Rohail & Escobar, Octavio, 2020. "Artificial intelligence and business models in the sustainable development goals perspective: A systematic literature review," Journal of Business Research, Elsevier, vol. 121(C), pages 283-314.
  27. Blanca I. Hernández-Ortega & Michael A. Stanko & Rishika Rishika & Francisco-Jose Molina-Castillo & José Franco, 2022. "Brand-generated social media content and its differential impact on loyalty program members," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1071-1090, September.
  28. Juliandi, Azuar, 2017. "The culture of social media at work place," INA-Rxiv 4gwcy, Center for Open Science.
  29. Shan Du & Hua Li, 2019. "The Knowledge Mapping of Mobile Commerce Research: A Visual Analysis Based on I-Model," Sustainability, MDPI, vol. 11(6), pages 1-26, March.
  30. Sven Stollfuß, 2020. "Communitainment on Instagram: Fitness Content and Community-Driven Communication as Social Media Entertainment," SAGE Open, , vol. 10(2), pages 21582440209, May.
  31. Jones, Beth H. & Chin, Amita Goyal, 2015. "On the efficacy of smartphone security: A critical analysis of modifications in business students’ practices over time," International Journal of Information Management, Elsevier, vol. 35(5), pages 561-571.
  32. Shikha Karamchandani & Anushree Karani & Mitesh Jayswal, 2024. "Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study," Vision, , vol. 28(5), pages 607-620, November.
  33. Grubor, Aleksandar & Milovanov, Olja, 2017. "The Many Faces of Internet Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 412-417, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
  34. Piotr Gurgul, 2012. "New mobile marketing capabilities of the Android platform," Managerial Economics, AGH University of Science and Technology, Faculty of Management, vol. 12, pages 119-129.
  35. Agnieszka Izabela Baruk & Grzegorz Wesołowski, 2021. "The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image," Energies, MDPI, vol. 14(14), pages 1-23, July.
  36. Racheal Mugabi , DDUNGU & Rosemary , NAKIJOBA & Ayodeji , AWOBAMISE & Ariokot , MERAB, 2021. "Assessment Of Social Media’S Influence On The Academic Performance Of Tertiary Institution Student," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 21(3), pages 167-190.
  37. Kim, Myung Ja & Lee, Choong-Ki & Bonn, Mark, 2017. "Obtaining a better understanding about travel-related purchase intentions among senior users of mobile social network sites," International Journal of Information Management, Elsevier, vol. 37(5), pages 484-496.
  38. Jean-Eric Pelet & Panagiota Papadopoulou, 2014. "Consumer behavior in the mobile environment: An exploratory study of m-commerce and social media [Comportement du consommateur dans l'environnement mobile : une étude exploratoire sur le m-commerce," Post-Print hal-04225162, HAL.
  39. Marwan Walid Mohammad Al-Quran, 2022. "Traditional media versus social media: challenges and opportunities," Technium, Technium Science, vol. 4(1), pages 145-160.
  40. Kaplan, Andreas & Haenlein, Michael, 2020. "Rulers of the world, unite! The challenges and opportunities of artificial intelligence," Business Horizons, Elsevier, vol. 63(1), pages 37-50.
  41. Goran Pajnic & Davor Bosnjakovic & Ivan Kelic, 2014. "The Potential Of Mobile Applicationsin Organization And Promotion," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 296-303.
  42. Aleksandar Grubor & Olja Jaksa, 2018. "Internet Marketing as a Business Necessity," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 16(2), pages 265-274.
  43. Berman, Barry, 2016. "Planning and implementing effective mobile marketing programs," Business Horizons, Elsevier, vol. 59(4), pages 431-439.
  44. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.
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