Assessment Of Social Media’S Influence On The Academic Performance Of Tertiary Institution Student
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- Skiera, Bernd & Hinz, Oliver & Spann, Martin, 2015. "Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77139, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
- Kaplan, Andreas M., 2012. "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4," Business Horizons, Elsevier, vol. 55(2), pages 129-139.
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More about this item
Keywords
social media; digital communication; academic performance; university students’ social media usage;All these keywords.
JEL classification:
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
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