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Assessment Of Social Media’S Influence On The Academic Performance Of Tertiary Institution Student

Author

Listed:
  • Racheal Mugabi , DDUNGU

    (Makerere University)

  • Rosemary , NAKIJOBA

    (University of the Western Cape)

  • Ayodeji , AWOBAMISE

    (Kampala International University)

  • Ariokot , MERAB

    (Kampala International University)

Abstract

This paper assesses the influence of social media on academic performance of tertiary institutions. The study made use of a quantitative approach where 100 questionnaires were distributed to tertiary institutions students in Ekiti State. The study findings reveal that all the respondents have access to the internet and that they do so through different mediums such as smart phones, tablets and computers. Also, smart phones are the most popular means of accessing the internet by students. These devices are portable and allow students to carry it along at any given time. Findings of this study reveal that Ekiti State University students spend more time on social media than reading their books, this makes them rely on social media to do their assignments without consulting other sources. The study also revealed that students’ exposure to social media has effect on their academic performance and that effect is negative. It is the perspective of this paper that undergraduate who invest more energy in online networking are liable to perform inadequately in their scholarly exercises than the individuals who don't, because of an extraordinary number of times spent on long range informal communication exercises, the scholastic execution of undergraduates endure misfortunes which could prompt poor execution in their studies.

Suggested Citation

  • Racheal Mugabi , DDUNGU & Rosemary , NAKIJOBA & Ayodeji , AWOBAMISE & Ariokot , MERAB, 2021. "Assessment Of Social Media’S Influence On The Academic Performance Of Tertiary Institution Student," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 21(3), pages 167-190.
  • Handle: RePEc:ris:sphecs:0408
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    References listed on IDEAS

    as
    1. Skiera, Bernd & Hinz, Oliver & Spann, Martin, 2015. "Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77139, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Kaplan, Andreas M., 2012. "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4," Business Horizons, Elsevier, vol. 55(2), pages 129-139.
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    More about this item

    Keywords

    social media; digital communication; academic performance; university students’ social media usage;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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