Traditional media versus social media: challenges and opportunities
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DOI: 10.47577/technium.v4i10.8012
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- Dumitrela Florentina Cantor & Mihaela Rus & Tanase Tasente, 2021. "Media communication strategies in the central public administration," Technium Social Sciences Journal, Technium Science, vol. 19(1), pages 191-211, May.
- Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
- Mitchell J. Lovett & Richard Staelin, 2016. "The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment," Marketing Science, INFORMS, vol. 35(1), pages 142-157, January.
- Kaplan, Andreas M., 2012. "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4," Business Horizons, Elsevier, vol. 55(2), pages 129-139.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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