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Breaking The Ice: Can Initially Active Peers Improve Platform Engagement And Persistence?

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  • Friess, Svenja
  • Rosendahl Huber, Laura

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  • Friess, Svenja & Rosendahl Huber, Laura, 2024. "Breaking The Ice: Can Initially Active Peers Improve Platform Engagement And Persistence?," VfS Annual Conference 2024 (Berlin): Upcoming Labor Market Challenges 302443, Verein für Socialpolitik / German Economic Association.
    • Handle: RePEc:zbw:vfsc24:302443
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    File URL: https://www.econstor.eu/bitstream/10419/302443/1/vfs-2024-pid-108209.pdf
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    More about this item

    Keywords

    user engagement; digital platforms; peers; communication; upskilling; NLP;
    All these keywords.

    JEL classification:

    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training

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