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The impact of the Euro 2012 on popularity and market value of football players

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  • Kiefer, Stephanie

Abstract

High popularity and a high market value are important for a footballer's regular wage as well as advertising and sponsor contracts. Yet how can a football player improve his popularity and market value? The aim of this study is to examine whether a good performance during the 2012 European Football Championship has an impact on the increase of popularity in different online media and on market value and if so which specific performance variables are relevant for this. This study finds out that different Euro 2012 performance variables significantly influence the increase of popularity in selected online media and of market values. However, these performance variables mostly do not have the highest impact on the dependent variables.

Suggested Citation

  • Kiefer, Stephanie, 2012. "The impact of the Euro 2012 on popularity and market value of football players," Discussion Papers of the Institute for Organisational Economics 11/2012, University of Münster, Institute for Organisational Economics.
    • Handle: RePEc:zbw:umiodp:112012
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    References listed on IDEAS

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    Cited by:

    1. Jose Luis Felipe & Alvaro Fernandez-Luna & Pablo Burillo & Luis Eduardo de la Riva & Javier Sanchez-Sanchez & Jorge Garcia-Unanue, 2020. "Money Talks: Team Variables and Player Positions that Most Influence the Market Value of Professional Male Footballers in Europe," Sustainability, MDPI, vol. 12(9), pages 1-8, May.
    2. Havran, Zsolt & Claro, Dániel, 2022. "A 2018-as labdarúgó-világbajnokság hatása a részt vevő labdarúgók értékére [The impact of the 2018 World Cup on the value of participating football players]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(12), pages 1555-1576.
    3. Müller, Oliver & Simons, Alexander & Weinmann, Markus, 2017. "Beyond crowd judgments: Data-driven estimation of market value in association football," European Journal of Operational Research, Elsevier, vol. 263(2), pages 611-624.

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    More about this item

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • J30 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs - - - General
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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