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Die Hörspielserie "Die drei ???" - Der wirtschaftliche Erfolg und Gründe dafür

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  • Gänßle, Sophia
  • Kuchinke, Björn

Abstract

[Einleitung und Motivation] Mit dem erstmaligen Erscheinen der Geschichten um "Die drei ???" im Jahre 1979 als Hörspiel hat in Deutschland eine kommerzielle Erfolgsgeschichte begonnen die seit nunmehr 40 Jahren anhält. Bei den "Die drei ???" handelt es sich inhaltlich um Kriminalgeschichten. Drei Jungen aus dem fiktiven Ort "Rocky Beach" in Kalifornien sind in jeder Hörspielfolge entweder einem Geheimnis, einem Verbrechen oder einem Rätsel auf der Spur. Die Grundkonzeption der Serie, d. h. die Charakteren und die Geschichten, basieren auf den Ideen bzw. den Büchern des amerikanischen Autors Robert Arthur. Diese wurden in 30 Ländern und zahlreichen Sprachen veröffentlicht. Die Hauptziele des vorliegenden Beitrags sind, erstens und erstmalig Fakten zum Erfolg der Serie vorzustellen. Zweitens werden Gründe für den Erfolg analysiert. In Kapitel 2 werden daher zunächst wichtige Informationen zur Serie gegeben. In Kapitel 3 wird anschließend der (wirtschaftliche) Erfolg der Serie dargestellt. Das Kapitel enthält Berechnungen zu den jährlichen Verkaufszahlen, Umsätzen, Kosten und Gewinnen von 1979 bis 2018. Es wird ferner kurz auf weitere Umsatz- bzw. Gewinnmöglichkeiten rund um die Serie eingegangen. Kapitel 4 enthält die Analyse des Erfolgs der Serie, d. h. es werden Gründe für den Erfolg untersucht. Der Schwerpunkt der Analyse liegt hierbei auf der Nachfrageseite und insbesondere auf Aspekten des Mediennutzungsverhaltens. Bei der Analyse wird auch auf die Ergebnisse einer Umfrage unter jungen Erwachsenen zurückgegriffen, um die Argumentationen empirisch zu stützen. Der Beitrag schließt in Kapitel 5 mit Schlussbemerkungen.

Suggested Citation

  • Gänßle, Sophia & Kuchinke, Björn, 2019. "Die Hörspielserie "Die drei ???" - Der wirtschaftliche Erfolg und Gründe dafür," Ilmenau Economics Discussion Papers 134, Ilmenau University of Technology, Institute of Economics.
    • Handle: RePEc:zbw:tuiedp:134
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