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Eine Analyse der Dimensionen des Fortune-Reputationsindex

Author

Listed:
  • Hildebrandt, Lutz
  • Kreis, Henning
  • Schwalbach, Joachim

Abstract

Der vorliegende Beitrag beschäftigt sich mit der Dimensionsstruktur sowie der Verwertbarkeit des Fortune-Reputationsrankings in der wissenschaftlichen Forschung und liefert Erkenntnisse über seine Aussagefähigkeit. Nach Erörterung der theoretischen Grundlagen von Unternehmensreputation als Konstrukt und Asset sowie einem kurzen Überblick zu Messansätzen von Unternehmensreputation liegt der Schwerpunkt des Beitrags auf der Untersuchung der Validität des Fortune-Reputationsindex. Auf Basis von Untersuchungen dieses Ansatzes mit konfirmatorischen Faktoranalysen werden Fragen zur wissenschaftlichen Verwertbarkeit des Index diskutiert und empirisch überprüft. Als Ergebnis ist insbesondere festzustellen, dass sich die Dimensionsstruktur des Index über die Zeit verändert hat und eine zunehmende Bedeutung von nicht-finanziellen Faktoren, bei der Beurteilung von Unternehmen zu verzeichnen ist.

Suggested Citation

  • Hildebrandt, Lutz & Kreis, Henning & Schwalbach, Joachim, 2008. "Eine Analyse der Dimensionen des Fortune-Reputationsindex," SFB 649 Discussion Papers 2008-061, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
    • Handle: RePEc:zbw:sfb649:sfb649dp2008-061
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    Cited by:

    1. Anastasia Axjonow & Jürgen Ernstberger & Christiane Pott, 2016. "Auswirkungen der CSR-Berichterstattung auf die Unternehmensreputation," Sustainability Nexus Forum, Springer, vol. 24(2), pages 215-221, November.

    More about this item

    Keywords

    Reputation; Fortune-Reputationsindex; Halo-Effekt;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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