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Eine Analyse der Dimensionen des Fortune-Reputationsindex

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Listed:
  • Hildebrandt, Lutz
  • Kreis, Henning
  • Schwalbach, Joachim

Abstract

Der vorliegende Beitrag beschäftigt sich mit der Dimensionsstruktur sowie der Verwertbarkeit des Fortune-Reputationsrankings in der wissenschaftlichen Forschung und liefert Erkenntnisse über seine Aussagefähigkeit. Nach Erörterung der theoretischen Grundlagen von Unternehmensreputation als Konstrukt und Asset sowie einem kurzen Überblick zu Messansätzen von Unternehmensreputation liegt der Schwerpunkt des Beitrags auf der Untersuchung der Validität des Fortune-Reputationsindex. Auf Basis von Untersuchungen dieses Ansatzes mit konfirmatorischen Faktoranalysen werden Fragen zur wissenschaftlichen Verwertbarkeit des Index diskutiert und empirisch überprüft. Als Ergebnis ist insbesondere festzustellen, dass sich die Dimensionsstruktur des Index über die Zeit verändert hat und eine zunehmende Bedeutung von nicht-finanziellen Faktoren, bei der Beurteilung von Unternehmen zu verzeichnen ist.

Suggested Citation

  • Hildebrandt, Lutz & Kreis, Henning & Schwalbach, Joachim, 2008. "Eine Analyse der Dimensionen des Fortune-Reputationsindex," SFB 649 Discussion Papers 2008-061, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
    • Handle: RePEc:zbw:sfb649:sfb649dp2008-061
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    References listed on IDEAS

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    1. Newell, Stephen J. & Goldsmith, Ronald E., 2001. "The development of a scale to measure perceived corporate credibility," Journal of Business Research, Elsevier, vol. 52(3), pages 235-247, June.
    2. Vergin, Roger C. & Qoronfleh, M. W., 1998. "Corporate reputation and the stock market," Business Horizons, Elsevier, vol. 41(1), pages 19-26.
    3. Manfred Schwaiger, 2004. "Components And Parameters Of Corporate Reputation – An Empirical Study," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 56(1), pages 46-71, January.
    4. Albert I. Goldberg & Gilat Cohen & Avi Fiegenbaum, 2003. "Reputation Building: Small Business Strategies for Successful Venture Development," Journal of Small Business Management, Taylor & Francis Journals, vol. 41(2), pages 168-186, April.
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    Cited by:

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    More about this item

    Keywords

    Reputation; Fortune-Reputationsindex; Halo-Effekt;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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