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One best way oder Varietät? Strategischer und organisatorischer Wandel von Großunternehmen im Prozess der Internationalisierung

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  • Beyer, Jürgen

Abstract

Bestimmte Organisationsmuster und strategische Orientierungen von Unternehmen werden unter den neuen Rahmenbedingungen einer globalisierten Weltökonomie als nicht mehr zeitgemäß angesehen. Entwickelt sich im Prozess der Internationalisierung demnach ein einheitlicher Unternehmenstypus, der sich unter den neuen Kontextbedingungen als besonders geeignet herausstellt und verbreitet? Die Analyse der strategischen und organisatorischen Entwicklung deutscher Großunternehmen im Zeitraum seit 1986 spricht gegen diese Annahme. Es zeigt sich zwar, dass sich das strategische Optionsfeld durch die weit gehende Verdrängung einer auf den nationalen Raum begrenzten Strategie und der exportorientierten Internationalisierungsvariante verengt hat. Da aber gleichzeitig der ehemals gegebene Zusammenhang zwischen Strategie und Struktur geschwunden ist, kann auf organisatorischer Ebene keine Konvergenz festgestellt werden. Die Internationalisierung der Unternehmen begünstigt demnach weder die Ausbildung bestimmter formaler Organisationsstrukturen (wie z.B. die Matrixorganisation) noch befördert sie hinsichtlich der Koordinierung der Betriebseinheiten einheitlich eine De- oder Re-Zentralisierung der Unternehmen.

Suggested Citation

  • Beyer, Jürgen, 2001. "One best way oder Varietät? Strategischer und organisatorischer Wandel von Großunternehmen im Prozess der Internationalisierung," MPIfG Discussion Paper 01/2, Max Planck Institute for the Study of Societies.
    • Handle: RePEc:zbw:mpifgd:012
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