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Daewoo Motors (1992-1999)A dragon multinational in the car industry

Author

Listed:
  • Sardor Tadjiev

    (Osaka University, Graduate School of Economics)

  • Pierre-Yves Donzé

    (Osaka University, Graduate School of Economics)

Abstract

Multinational enterprises (MNEs) from emerging countries have shown their ability to compete as latecomers against established enterprises in various industries. Such latecomers are known as gdragon multinationals h and much research has been conducted to analyze their behavior and competitive advantages. This paper focuses on the strategy implemented by the Korean automobile company Daewoo Motors to expand into the global market. Based on the international business literature on the emergence of multinational enterprises in emerging countries, this paper examines why Daewoo Motors invested first in developing economies such as Uzbekistan and Eastern Europe upon expanding into the global market. It discusses both the growth of foreign sales and the organization of overseas assembly plants. In addition, this paper explores the impact of investing in other emerging countries on the competitiveness of the firm and evaluates the potential risks of this approach.

Suggested Citation

  • Sardor Tadjiev & Pierre-Yves Donzé, 2020. "Daewoo Motors (1992-1999)A dragon multinational in the car industry," Discussion Papers in Economics and Business 20-15, Osaka University, Graduate School of Economics.
    • Handle: RePEc:osk:wpaper:2015
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    References listed on IDEAS

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    More about this item

    Keywords

    Daewoo Motors; globalization; dragon multinationals; automobile industry;
    All these keywords.

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • N85 - Economic History - - Micro-Business History - - - Asia including Middle East

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