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Analysis of the economic value of leaks of personal data

Author

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  • Koguchi, Teppei
  • Jitsuzumi, Toshiya
  • Kasuga, Norihiro
  • Nakamura, Akihiro
  • Shishikura, Manabu

Abstract

In this research, willingness to pay to prevent a leak of personal data-namely, the person's name, address, email address, and video viewing history-and also the willingness to accept compensation in the event of a leak of this data were estimated using the contingent valuation method. From the results of the estimates, it was found that there were major differences in the willingness to pay and the willingness to accept for leaks of personal data. The willingness to pay was about from 3,100 yen (23 euro) to 3,800 yen (28 euro), while the willingness to accept was about from 14,600 yen (108 euro) to 15,800 yen (117 euro).

Suggested Citation

  • Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2015. "Analysis of the economic value of leaks of personal data," 2015 Regional ITS Conference, Los Angeles 2015 146340, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsr15:146340
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    References listed on IDEAS

    as
    1. Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016. "The Economics of Privacy," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 442-492, June.
    2. Teppei KOGUCHI & Toshiya JITSUZUMI, 2015. "Economic Value of Location-based Big Data: Estimating the Size of Japan's B2B Market," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(97), pages 59-74, 1st quart.
    3. Jitsuzumi, Toshiya & Koguchi, Teppei, 2013. "The value of personal information in the e-commerce market," 24th European Regional ITS Conference, Florence 2013 88452, International Telecommunications Society (ITS).
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    Cited by:

    1. Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2016. "Analysis of the relation between a person's emotion and willingness to accept for leaks of personal data," 27th European Regional ITS Conference, Cambridge (UK) 2016 148681, International Telecommunications Society (ITS).
    2. Koguchi, Teppei & Jitsuzumi, Toshiya, 2018. "Analysis of People's Willingness to Use Personalization Services in Times of Disaster," 29th European Regional ITS Conference, Trento 2018 184952, International Telecommunications Society (ITS).

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