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The value of personal information in the e-commerce market

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  • Jitsuzumi, Toshiya
  • Koguchi, Teppei

Abstract

The purpose of the analysis is to clarify the effect of personal information on switching costs in the internet shopping market. In order to shop on internet shopping sites, users must register with the site and provide information. In addition, many internet shopping sites provide the user's viewing and buying histories on the site. If a user changes to another internet shopping site, the personal information that has been registered and stored on his or her previously used site is not transferred to the new site, so the user must re-register his or her personal information. In this analysis, we empirically demonstrate the extent to which registered information, viewing histories, and buying histories drive up switching costs. This analysis revealed that when users change internet shopping sites, purchase histories or registered personal information represent switching costs of the same magnitude as traditional switching costs, such as brand attachment of familiarity with the site.

Suggested Citation

  • Jitsuzumi, Toshiya & Koguchi, Teppei, 2013. "The value of personal information in the e-commerce market," 24th European Regional ITS Conference, Florence 2013 88452, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse13:88452
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    Cited by:

    1. Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2015. "Analysis of the economic value of leaks of personal data," 2015 Regional ITS Conference, Los Angeles 2015 146340, International Telecommunications Society (ITS).
    2. Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2016. "Analysis of the relation between a person's emotion and willingness to accept for leaks of personal data," 27th European Regional ITS Conference, Cambridge (UK) 2016 148681, International Telecommunications Society (ITS).
    3. Jitsuzumi, Toshiya, 2015. "Recent Development of Net Neutrality Conditions in Japan: Impact of Fiber Wholesale and Long-term Evolution (LTE)," 26th European Regional ITS Conference, Madrid 2015 127152, International Telecommunications Society (ITS).

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