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Analysis of People's Willingness to Use Personalization Services in Times of Disaster

Author

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  • Koguchi, Teppei
  • Jitsuzumi, Toshiya

Abstract

Japan has experienced major earthquake disasters in the past. The Great East Japan Earthquake of March 11, 2011 caused enormous damage. Subsequently, in April 2016, a major tremor centered in Kumamoto Prefecture in Kyushu also occurred. In the event of such a disaster, it is important to ensure that medical services are available and that a lifeline is secured. The use of information and communication technology, or ICT, is essential in implementing such efforts in an efficient manner. For example, ICT is very helpful in searching for evacuation routes, locating evacuation sites, tracking supply shortages, and understanding the situation at medical facilities. The use of ICT for such purposes requires personal information. Users can find their evacuation routes precisely because their locations are confirmed with GPS. People will also be able to locate medical facilities to receive special treatment if they register beforehand their pre-existing conditions. Thus, personal information utilization services are extremely effective in times of disaster. On the other hand, the use of personal information could raise concerns about privacy violations. While the use of personal information may allow for valuable services, privacy could be violated if data are leaked or handled in an inappropriate manner.

Suggested Citation

  • Koguchi, Teppei & Jitsuzumi, Toshiya, 2018. "Analysis of People's Willingness to Use Personalization Services in Times of Disaster," 29th European Regional ITS Conference, Trento 2018 184952, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse18:184952
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    References listed on IDEAS

    as
    1. Sakurai, Naoko & Otsuka, Tokio & Mitomo, Hitoshi, 2017. "Provision of Personal Information and the Willingness-to-Pay for Receiving Critical Information in Time of an Unprecedented Disaster," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168538, International Telecommunications Society (ITS).
    2. Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016. "The Economics of Privacy," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 442-492, June.
    3. Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2016. "Analysis of the relation between a person's emotion and willingness to accept for leaks of personal data," 27th European Regional ITS Conference, Cambridge (UK) 2016 148681, International Telecommunications Society (ITS).
    4. Koguchi, Teppei & Jitsuzumi, Toshiya & Kasuga, Norihiro & Nakamura, Akihiro & Shishikura, Manabu, 2015. "Analysis of the economic value of leaks of personal data," 2015 Regional ITS Conference, Los Angeles 2015 146340, International Telecommunications Society (ITS).
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    More about this item

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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