IDEAS home Printed from https://ideas.repec.org/p/zbw/itsp17/168477.html
   My bibliography  Save this paper

Competitions among OTT TV Platforms and Traditional Television in Taiwan: A Niche Analysis

Author

Listed:
  • Chen, Yi-Ning Katherine

Abstract

This study examines if OTT TV is a complement or a substitute for traditional TV. By categorizing satisfaction into seven dimensions, this study adopts niche theory to look at the aspects of gratification toward OTT TV’s complementarity of or replacement of cable TV. Following an online survey conducted during March 2016, 620 qualified responses were collected. The results show that the giant western OTT platforms overshadow the local OTT players. In terms of niche breadth, our findings present that OTT TV scores higher than traditional TV for all seven dimensions, with the greatest difference manifested on the dimension of convenience. For the niche overlap, our findings show that OTT and traditional TV share a high level of similarity on amusement and ease of use. Overall, OTT TV’s competitive superiority surpasses that of traditional TV in all dimensions. Implications for research and practices are discussed herein.

Suggested Citation

  • Chen, Yi-Ning Katherine, 2017. "Competitions among OTT TV Platforms and Traditional Television in Taiwan: A Niche Analysis," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168477, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsp17:168477
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/168477/1/Chen.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. John Dimmick & Yan Chen & Zhan Li, 2004. "Competition Between the Internet and Traditional News Media: The Gratification-Opportunities Niche Dimension," Journal of Media Economics, Taylor & Francis Journals, vol. 17(1), pages 19-33.
    2. Aniruddha BANERJEE & James ALLEMAN & Paul RAPPOPORT, 2013. "Video-Viewing Behavior in the Era of Connected Devices," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(92), pages 19-42, 4th quart.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Katherine Chen, Yi-Ning, 2019. "Competitions between OTT TV platforms and traditional television in Taiwan: A Niche analysis," Telecommunications Policy, Elsevier, vol. 43(9).
    2. Guangbin Wang & Yingxia Xue & Mirosław Jan Skibniewski & Jiule Song & Hao Lu, 2018. "Analysis of Private Investors Conduct Strategies by Governments Supervising Public-Private Partnership Projects in the New Media Era," Sustainability, MDPI, vol. 10(12), pages 1-26, December.
    3. Catarina Sismeiro & Ammara Mahmood, 2018. "Competitive vs. Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment," Management Science, INFORMS, vol. 64(11), pages 5014-5037, November.
    4. Daniel K. Maduku & Emad A. Abu-Shanab, 2022. "Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa: Do National Cultural Differences Matter?," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 14(1), pages 1-29, January.
    5. Park, Sungwook & Kwon, Youngsun, 2019. "Research on the Relationship between the Growth of OTT Service Market and the Change in the Structure of the Pay-TV Market," 30th European Regional ITS Conference, Helsinki 2019 205203, International Telecommunications Society (ITS).
    6. Li, Shu-Chu & Chen, Yen-Shen & Ku, Linlin, 2017. "A Niche Analysis of Three Interpersonal Communication Technologies: Examining the Competition among Facebook, Line, and Email," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168514, International Telecommunications Society (ITS).
    7. Liu, Weigang & Liu, Jian & Loy, Jens-Peter & Ren, Yanjun, 2023. "The effect of Internet use on males' body mass index and overweight: Evidence from China," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 19(12), pages 11-22.
    8. Diana Ingenhoff & Katharina Sommer, 2010. "Trust in Companies and in CEOs: A Comparative Study of the Main Influences," Journal of Business Ethics, Springer, vol. 95(3), pages 339-355, September.
    9. Saavedra, José Luis & González, Ana Karina, 2015. "WTP consumer's key factors for local and regional newspaper print subscription plans," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 164-169.
    10. Ooi, Keng-Boon & Lee, Voon-Hsien & Hew, Jun-Jie & Leong, Lai-Ying & Tan, Garry Wei-Han & Lim, Ai-Fen, 2023. "Social media influencers: An effective marketing approach?," Journal of Business Research, Elsevier, vol. 160(C).
    11. Jelena FILIPOVIC, 2013. "The Attractiveness of Different Online Formats: Motives and Frequencies of Use," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(89), pages 105-115, 1st quart.
    12. Kwak, Kyu Tae & Oh, Chae Ju & Lee, Sang Woo, 2021. "Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values," Telecommunications Policy, Elsevier, vol. 45(7).
    13. Fabio Padovano & Pauline Mille, 2022. "Education, fake news and the PBC," Economics Working Paper from Condorcet Center for political Economy at CREM-CNRS 2022-01-ccr, Condorcet Center for political Economy.
    14. Sung, Nakil & Kim, Minchang, 2023. "COVID-19 and changes in content usage behavior: The case of South Korea," Telecommunications Policy, Elsevier, vol. 47(1).
    15. Mahmood, Ammara & Sismeiro, Catarina, 2017. "Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 117-132.
    16. Ace Simpson & Stewart Clegg & Tyrone Pitsis, 2014. "Normal Compassion: A Framework for Compassionate Decision Making," Journal of Business Ethics, Springer, vol. 119(4), pages 473-491, February.
    17. Natalia Rubio & Nieves Villaseñor & Maria Jesús Yague, 2019. "Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants’ Cocreation Behaviors? An Application in Third-Party Managed Virtual Communities," Complexity, Hindawi, vol. 2019, pages 1-15, January.
    18. Sarrina Li, Shu-Chu, 2013. "Lifestyle orientations and the adoption of Internet-related technologies in Taiwan," Telecommunications Policy, Elsevier, vol. 37(8), pages 639-650.
    19. Norman H. Nie & Darwin W. Miller, III & Saar Golde & Daniel M. Butler & Kenneth Winneg, 2010. "The World Wide Web and the U.S. Political News Market," American Journal of Political Science, John Wiley & Sons, vol. 54(2), pages 428-439, April.
    20. Lambert, Dayton M. & English, Burton C. & Harper, David C. & Larkin, Sherry L. & Larson, James A. & Mooney, Daniel F. & Roberts, Roland K. & Velandia, Margarita & Reeves, Jeanne M., 2014. "Adoption and Frequency of Precision Soil Testing in Cotton Production," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 39(01), pages 1-18, April.

    More about this item

    Keywords

    OTT; niche theory; viewing behavior; TV; streaming industry;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itsp17:168477. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://www.itsworld.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.