WTP consumer's key factors for local and regional newspaper print subscription plans
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DOI: 10.1016/j.jretconser.2015.06.007
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Cited by:
- Bray, J. & De Silva Kanakaratne, M. & Dragouni, M. & Douglas, J., 2021. "Thinking inside the box: An empirical exploration of subscription retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Alenka Lena Klopcic & Jana Hojnik & Stefan Bojnec & Drago Papler, 2020. "Global Transition to the Subscription Economy: Literature Review on Business Model Changes in the Media Landscape," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(4 (Winter), pages 323-348.
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Keywords
Willingness to pay; Newspaper; Subscription plans; Consumer decision-making;All these keywords.
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