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A Niche Analysis of Three Interpersonal Communication Technologies: Examining the Competition among Facebook, Line, and Email

Author

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  • Li, Shu-Chu
  • Chen, Yen-Shen
  • Ku, Linlin

Abstract

Adopting Dimmick’s niche theory as its theoretical framework, this study examined the gratifications obtained and gratification opportunities from Facebook, Line, and email to understand the competitive relationships among the three interpersonal media in Taiwan. This study first conducted twenty intensive interviews to construct questionnaire items to measure users’ gratifications obtained and gratification opportunities from the three media. Then, a telephone survey was conducted to collect data and 1042 valid calls were obtained. The data analysis shows that (1) among the three interpersonal media, Line had the widest niche breadth and the highest scores of competitive superiority and competed strongly with Facebook; and (2) the competitive superiority scores of a medium were a powerful predictor of the use history of that medium.

Suggested Citation

  • Li, Shu-Chu & Chen, Yen-Shen & Ku, Linlin, 2017. "A Niche Analysis of Three Interpersonal Communication Technologies: Examining the Competition among Facebook, Line, and Email," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168514, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsp17:168514
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    References listed on IDEAS

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    1. John Dimmick & Yan Chen & Zhan Li, 2004. "Competition Between the Internet and Traditional News Media: The Gratification-Opportunities Niche Dimension," Journal of Media Economics, Taylor & Francis Journals, vol. 17(1), pages 19-33.
    2. Hui-Jung Chang, 2015. "Facebook Uses, Boundary Spanning Activities, and Social Capital," Studies in Media and Communication, Redfame publishing, vol. 3(1), pages 34-46, June.
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    Cited by:

    1. Tao Fu & Liling Zou, 2022. "A bottom-up simulation on competition of online interpersonal communication platforms," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 17(4), pages 897-925, October.

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    Keywords

    the theory of the niche; Facebook; Line; email; gratifications obtained; gratification opportunities;
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