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The Significance of Herzberg and Taylor for the Gig Economy of China: Evaluating Gigger Incentives for Meituan and Ele.me

Author

Listed:
  • Mukhopadhyay, Boidurjo Rick
  • Chatwin, Chris R.

Abstract

This article investigates the motivation of contingent workers in the gig economy of China, particularly focusing on the two Mobile Food Delivery Aggregators (MFDA) - Meituan and Ele.me that controls over 80% of the food delivery market in China. The convenience of one 'super-app' on phone, offered by each of these companies, allows users to order a diversified range of products and services starting from food, clothing to travel booking and ride-hailing. Online food ordering, however, tops the chart of online orders and this creates millions of food delivery rider jobs/gigs in mainland China. This paper draws key insights from the employee motivation theories by Herzberg and Taylor which underpins the findings and thematic discussion of this qualitative paper. While it is important to recognise that the usage growth of these MFDAs and consequently new gig creation is exponentially growing, the implications of this research would inform these online platform-based companies how to better design motivational factors or incentives to boost their employee satisfaction, engagement and levels of commitments in the colossal Gig economy of mainland China.

Suggested Citation

  • Mukhopadhyay, Boidurjo Rick & Chatwin, Chris R., 2021. "The Significance of Herzberg and Taylor for the Gig Economy of China: Evaluating Gigger Incentives for Meituan and Ele.me," GLO Discussion Paper Series 849, Global Labor Organization (GLO).
    • Handle: RePEc:zbw:glodps:849
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    References listed on IDEAS

    as
    1. Jim Stanford, 2017. "The resurgence of gig work: Historical and theoretical perspectives," The Economic and Labour Relations Review, , vol. 28(3), pages 382-401, September.
    2. Boidurjo Rick Mukhopadhyay & Chris R. Chatwin, 2020. "The Significance of Herzberg and Taylor for the Gig Economy of China: Evaluating Gigger Incentives for Meituan and Ele.me," International Journal of Applied Behavioral Economics (IJABE), IGI Global, vol. 9(4), pages 1-17, October.
    3. Michael Gibbs & Sergei Bazylik, 2022. "How is new technology changing job design?," IZA World of Labor, Institute of Labor Economics (IZA), pages 344-344, August.
    4. Annarosa Pesole & Maria Cesira Urzi Brancati & Enrique Fernandez Macias & Federico Biagi & Ignacio Gonzalez Vazquez, 2018. "Platform Workers in Europe: Evidence from the COLLEEM Survey," JRC Research Reports JRC112157, Joint Research Centre.
    5. Valerio De Stefano & Antonio Aloisi, 2018. "European legal framework for "digital labour platforms"," JRC Research Reports JRC112243, Joint Research Centre.
    6. Gerald Friedman, 2014. "Workers without employers: shadow corporations and the rise of the gig economy," Review of Keynesian Economics, Edward Elgar Publishing, vol. 2(2), pages 171-188, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Gig Economy; Contingent Workforce Management; Employee Engagement; Employee Motivation; Employee Retention; Scientific Management Theory; Two-Factor Theory; Collaborative Consumption; China; Mobile Food Delivery Aggregators (MFDA); Meituan-Dianping; Ele.me; Platforms;
    All these keywords.

    JEL classification:

    • D86 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Economics of Contract Law
    • J41 - Labor and Demographic Economics - - Particular Labor Markets - - - Labor Contracts
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
    • M52 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Compensation and Compensation Methods and Their Effects
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
    • M55 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Contracting Devices
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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