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Strategische Ausrichtung und Innovationstätigkeit von KMU im Raum Jena

Author

Listed:
  • Kaps, Katharina
  • Pfeil, Silko
  • Sauer, Thomas
  • Stoetzer, Matthias-Wolfgang

Abstract

Das vom Bundesministerium für Bildung und Forschung (BMBF) geförderte Projekt KompNet2011 – Erfolgsfaktoren regionaler Innovationsnetze – untersucht die strategische Ausrichtung sowie die Innovationsaktivitäten von kleinen und mittelständischen Unternehmen (KMU) in der Region Jena. Für die 225 Befragungsteilnehmer stellt die Qualitätsführerschaft die wichtigste Strategie dar: Fast 80% weisen ihr eine hohe bzw. sehr hohe Bedeutung zu. Allerdings belegt der Datensatz auch die Tendenz zu Mischstrategien, da nur wenige Unternehmen eine eindeutige strategische Ausrichtung aufweisen. Das Innovationsverhalten der KMU in der Region ist stärker auf Produktinnovationen als auf Prozessinnovationen ausgerichtet und fokussiert außerdem intensiver auf Verbesserungen als auf Neuheiten. Zudem finden sich in der deskriptiven Auswertung Belege für eine hohe Bedeutung betriebswirtschaftlich orientierter Innovationsarten, d.h. Marketing- und Organisationsinnovationen sind von erheblicher Relevanz. Während Kunden die mit Abstand wichtigsten Innovationstreiber sind, werden Kostenbarrieren und gesetzliche Restriktionen als bedeutendste Innovationshemmnisse identifiziert. Fehlende technologische Informationen und fehlende Kooperationspartner wirken sich hingegen kaum negativ auf die Innovationstätigkeit aus.

Suggested Citation

  • Kaps, Katharina & Pfeil, Silko & Sauer, Thomas & Stoetzer, Matthias-Wolfgang, 2010. "Strategische Ausrichtung und Innovationstätigkeit von KMU im Raum Jena," Jena Contributions to Economic Research 2010,3, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    • Handle: RePEc:zbw:fhjbwf:20103
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    References listed on IDEAS

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    Cited by:

    1. Stoetzer, Matthias-Wolfgang & Watzka, Klaus, 2017. "Die Akkreditierung von Studiengängen in Deutschland: Ein Instrument zur Qualitätssicherung? (Jenaer Erklärung zur Akkreditierung)," Jena Contributions to Economic Research 2017/1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    2. Herold, Jörg & Ahrens, Bernd, 2011. "Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,5, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    3. Millner, Ralf & Stoetzer, Matthias Wolfgang & Fritze, Christina & Günther, Stephanie, 2015. "Fair oder Foul? Punktevergabe und Platzierung beim Eurovision Song Contest," Jena Contributions to Economic Research 2015/2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    4. Stoetzer, Matthias-Wolfgang & Gerlich, Steffen & Koesters, Jochen, 2017. "Trump's first triumph: The US republican primaries 2016 - An analysis of socio-demographic, time-related and regional influences," Jena Contributions to Economic Research 2017/2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    5. Lehnen, Jens & Ehls, Daniel & Herstatt, Cornelius, 2014. "Implementation of lead users into management practice: A literature review of publications in business press," Working Papers 78, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    6. Stoetzer, Matthias-Wolfgang & Beyer, Carolin & Mattheis, Julia & Schultheiß, Saskia, 2014. "Der Einfluss der Studiengebühren auf die Zahl der Studienanfänger an deutschen Hochschulen," Jena Contributions to Economic Research 2014/1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    7. Giese, Stefanie & Otte, Franziska & Stoetzer, Matthias-Wolfgang & Berger, Christian, 2013. "Einflussfaktoren des Studienerfolges im betriebswirtschaftlichen Studium: Eine empirische Untersuchung," Jena Contributions to Economic Research 2013/1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    8. Bianka Dettmer & Thomas Sauer, 2019. "Implementation of European Cohesion Policy at the sub‐national level: Evidence from beneficiary data in Eastern Germany," Papers in Regional Science, Wiley Blackwell, vol. 98(1), pages 167-189, February.
    9. Kaps, Katharina & Pfeil, Silko & Sauer, Thomas & Stoetzer, Matthias-Wolfgang, 2011. "Innovationsbedingte Beschäftigungs- und Umsatzeffekte bei Unternehmen im Raum Jena," Jena Contributions to Economic Research 2011,3, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    10. Stoetzer, Matthias-Wolfgang & Osborn, Evan, 2014. "Does gender really matter? An analysis of Jena University scientists collaboration with industry and non-profit-partners," Jena Contributions to Economic Research 2014/2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    11. Herold, Jörg & Polzin, Kerstin, 2011. "Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
    12. Institut für Wirtschaftsforschung Halle (Ed.), 2012. "Vernetzung, Kooperationen, Metropolregionen - Effekte für die wirtschaftliche Zukunft der Städte. Dokumentationen des "3rd Halle Forum on Urban Economic Growth"," IWH-Sonderhefte 4/2012, Halle Institute for Economic Research (IWH).
    13. Kaps, Katharina & Pfeil, Silko & Sauer, Thomas & Stoetzer, Matthias-Wolfgang, 2011. "Innovationskooperationen und Wissenstransfer von Unternehmen im Raum Jena," Jena Contributions to Economic Research 2011,2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.

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    More about this item

    Keywords

    Innovationshemmnis; Innovationstreiber; Produktinnovation; Prozessinnovation; Unternehmensstrategie; Wettbewerbskräfte Porter; Business strategy; Competitive forces Porter; Drivers of innovation; Obstacles of innovation; Process innovation; Product Innovation;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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