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Die Wirkung von Produkteigenschaften auf die Diffusion von Produktgruppen: Empirische Überprüfung in einem aggregierten Diffusionsmodell

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  • Bähr-Seppelfricke, Ulrike

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  • Bähr-Seppelfricke, Ulrike, 2000. "Die Wirkung von Produkteigenschaften auf die Diffusion von Produktgruppen: Empirische Überprüfung in einem aggregierten Diffusionsmodell," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 525, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    • Handle: RePEc:zbw:cauman:525
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    References listed on IDEAS

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    1. Gatignon, Hubert & Robertson, Thomas S, 1985. "A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 849-867, March.
    2. Rabik Ar Chatterjee & Jehoshua Eliashberg, 1990. "The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach," Management Science, INFORMS, vol. 36(9), pages 1057-1079, September.
    3. Parker, Philip M., 1994. "Aggregate diffusion forecasting models in marketing: A critical review," International Journal of Forecasting, Elsevier, vol. 10(2), pages 353-380, September.
    4. Frank M. Bass & Trichy V. Krishnan & Dipak C. Jain, 1994. "Why the Bass Model Fits without Decision Variables," Marketing Science, INFORMS, vol. 13(3), pages 203-223.
    5. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    6. Peter N. Golder & Gerard J. Tellis, 1997. "Will It Every Fly? Modeling the Takeoff of Really New Consumer Durables," Marketing Science, INFORMS, vol. 16(3), pages 256-270.
    7. Labay, Duncan G & Kinnear, Thomas C, 1981. "Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(3), pages 271-278, December.
    8. Ostlund, Lyman E, 1974. "Perceived Innovation Attributes as Predictors of Innovativeness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(2), pages 23-29, Se.
    9. William T. Robinson, 1990. "Product Innovation and Start-Up Business Market Share Performance," Management Science, INFORMS, vol. 36(10), pages 1279-1289, October.
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