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Product Innovation and Start-Up Business Market Share Performance

Author

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  • William T. Robinson

    (School of Business Administration, University of Michigan, Ann Arbor, Michigan 48109-1234)

Abstract

This empirical study estimates the impact of several product innovation attributes on initial market share. We find that the product's advantage relative to competing products has the strongest market share impact. Incompatibility with customers' existing way of doing things does not have a meaningful market share impact. By reducing market share, a new and proprietary product technology tends to act as a barrier to adoption, unless the effect is offset by a major product advantage.

Suggested Citation

  • William T. Robinson, 1990. "Product Innovation and Start-Up Business Market Share Performance," Management Science, INFORMS, vol. 36(10), pages 1279-1289, October.
    • Handle: RePEc:inm:ormnsc:v:36:y:1990:i:10:p:1279-1289
    DOI: 10.1287/mnsc.36.10.1279
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    Citations

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    Cited by:

    1. DOGAN,Mesut & DOGAN,Husna, 2020. "Knowledge Sharing, Innovation And Firm Performance: Evidence From Turkey," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", vol. 24(1), pages 36-52, March.
    2. Wookjoon Sung & Changil Kim, 2021. "A Study on the Effect of Change Management on Organizational Innovation: Focusing on the Mediating Effect of Members’ Innovative Behavior," Sustainability, MDPI, vol. 13(4), pages 1-25, February.
    3. Marco Corsino, 2008. "Product Innovation and Growth: The Case of Integrated Circuits," ROCK Working Papers 047, Department of Computer and Management Sciences, University of Trento, Italy, revised 23 Jun 2008.
    4. Covin, Jeffrey G. & Garrett, Robert P. & Kuratko, Donald F. & Shepherd, Dean A., 2015. "Value proposition evolution and the performance of internal corporate ventures," Journal of Business Venturing, Elsevier, vol. 30(5), pages 749-774.
    5. Bähr-Seppelfricke, Ulrike, 2000. "Die Wirkung von Produkteigenschaften auf die Diffusion von Produktgruppen: Empirische Überprüfung in einem aggregierten Diffusionsmodell," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 525, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    6. Doğan, Mesut & Doğan, Husna, 2020. "Knowledge Sharing, Innovation and Firm Performance: Evidence from Turkey," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 24(1), pages 36-52.
    7. Ghasemaghaei, Maryam & Calic, Goran, 2020. "Assessing the impact of big data on firm innovation performance: Big data is not always better data," Journal of Business Research, Elsevier, vol. 108(C), pages 147-162.
    8. Nuscheler, Daniela & Engelen, Andreas & Zahra, Shaker A., 2019. "The role of top management teams in transforming technology-based new ventures' product introductions into growth," Journal of Business Venturing, Elsevier, vol. 34(1), pages 122-140.
    9. Samuel Afriyie & Jianguo Duo & Kingsley Appiah & Abdul-Aziz Ibn Musah, 2018. "The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 78-92.
    10. Frambach, Ruud T. & Schillewaert, Niels, 2002. "Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research," Journal of Business Research, Elsevier, vol. 55(2), pages 163-176, February.
    11. Parast, Mahour M., 2022. "Toward a contingency perspective of organizational and supply chain resilience," International Journal of Production Economics, Elsevier, vol. 250(C).
    12. Charles Hugh Wilkie, Dean & Mirzaei, Abas & Pham, Ngoc & Johnson, Lester W., 2022. "Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects," Journal of Business Research, Elsevier, vol. 149(C), pages 434-447.
    13. Jinsu Kim & Hyunchul Lee, 2023. "How Does Corporate Innovation Affect Sustainable Business Investment?," Sustainability, MDPI, vol. 15(18), pages 1-14, September.
    14. Frambach, Ruud T. & Barkema, Harry G. & Nooteboom, Bart & Wedel, Michel, 1998. "Adoption of a service innovation in the business market: An empirical test of supply-side variables," Journal of Business Research, Elsevier, vol. 41(2), pages 161-174, February.
    15. José Pedro Carreón-Gutiérrez & José Manuel Saiz-Álvarez, 2019. "Product Newness, Low Competition, Recent Technology, and Export Orientation as Predictors for Entrepreneurial Growth Aspirations," Sustainability, MDPI, vol. 11(20), pages 1-20, October.

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