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Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector

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Listed:
  • McNamara, Kevin T.
  • Weiss, Christoph R.
  • Wittkopp, Antje

Abstract

It is well documented that a large share of new products does not survive their first year in the market. Research reported in this paper examined the relationship between product quality and innovation success. In contrast to existing product innovation literature that focused on industrial goods, this study used food product data from a 2002 German food manufacturing firm survey. Results of Sample Selection Model suggest that premium quality increases product's success rate. Furthermore, firm size has a significant positive impact on success rate. Intensity of competition as well as retailers? market power reduce product?s success rate.

Suggested Citation

  • McNamara, Kevin T. & Weiss, Christoph R. & Wittkopp, Antje, 2003. "Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector," FE Working Papers 0306, Christian-Albrechts-University of Kiel, Department of Food Economics and Consumption Studies.
    • Handle: RePEc:zbw:caufew:0306
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    References listed on IDEAS

    as
    1. Claudia Roder & Roland Herrmann & John Connor, 2000. "Determinants of new product introductions in the US food industry: a panel-model approach," Applied Economics Letters, Taylor & Francis Journals, vol. 7(11), pages 743-748.
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    Cited by:

    1. Kerssenbrock, Patricia & Hartmann, Monika & Hirsch, Stefan, 2017. "Determinants of successful product innovations in the German food industry," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258385, Agricultural and Applied Economics Association.
    2. Stoneman, Paul, 2011. "Soft Innovation: Economics, Product Aesthetics, and the Creative Industries," OUP Catalogue, Oxford University Press, number 9780199697021.
    3. Voigt, Tim & Kuhl, Rainer, 2007. "Dynamic Capabilities in the Food Industry? - On the Applicability of the Evolutionary Orientated Resource Based View of Firm," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6614, International European Forum on System Dynamics and Innovation in Food Networks.

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    More about this item

    Keywords

    Product success; innovative behaviour; premium product quality; sample selection; German food industry;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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