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Endogenous Acquisition Of Information On Consumer Willingness To Pay In A Product Differentiated Duopoly

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  • QIHONG LIU KONSTANTINOS SERFES

Abstract

We investigate how the endogenous acquisition of information, of a certain quality level, on consumers' willingness to pay (location) affects the equilibrium prices and welfare in a spatial price discrimination model. Higher information quality implies that the firms who acquire the information can identify the location of each consumer more accurately. By varying the information quality we are able to obtain the equilibrium in the game for all levels of price discrimination and in the limit the case of perfect price discrimination. This gives us insights about equilibrium behavior in markets (especially on-line markets) where: 1) Information on consumer characteristics is used by the firms to facilitate price discrimination and 2) The quality of information is constantly improving due to advances of the information technology (IT). We show that information is beneficial for the consumer welfare, which is maximized at ``moderate'' levels of information quality. Firms' profits exhibit a U-shape pattern as a function of the information quality.

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  • Qihong Liu Konstantinos Serfes, 2001. "Endogenous Acquisition Of Information On Consumer Willingness To Pay In A Product Differentiated Duopoly," Industrial Organization 0110001, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwpio:0110001
    Note: Type of Document - PDF; prepared on IBM PC - PC; to print on HP/PostScript/Franciscan monk; pages: 48 ; figures: included
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    More about this item

    Keywords

    Price discrimination; Information quality; Information acquisition;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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