Brand bidding restraints revisited – What is the appropriate economic and legal framework for the antitrust analysis of vertical online search advertising restraints?
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- John Asker & Heski Bar-Isaac, 2020.
"Vertical Information Restraints: Pro- and Anticompetitive Impacts of Minimum-Advertised-Price Restrictions,"
Journal of Law and Economics, University of Chicago Press, vol. 63(1), pages 111-148.
- Bar-Isaac, Heski & Asker, John, 2016. "Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions," CEPR Discussion Papers 11579, C.E.P.R. Discussion Papers.
- John Asker & Heski Bar-Isaac, 2016. "Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions," NBER Working Papers 22771, National Bureau of Economic Research, Inc.
- Dirk Bergemann & Benjamin Brooks & Stephen Morris, 2015.
"The Limits of Price Discrimination,"
American Economic Review, American Economic Association, vol. 105(3), pages 921-957, March.
- Dirk Bergemann & Benjamin Brooks & Stephen Morris, 2013. "The Limits of Price Discrimination," Cowles Foundation Discussion Papers 1896R2, Cowles Foundation for Research in Economics, Yale University, revised Apr 2014.
- Dirk Bergemann & Benjamin Brooks & Stephen Morris, 2013. "The Limits of Price Discrimination," Cowles Foundation Discussion Papers 1896R3, Cowles Foundation for Research in Economics, Yale University, revised Sep 2014.
- Dirk Bergemann & Benjamin Brooks & Stephen Morris, 2013. "The Limits of Price Discrimination," Cowles Foundation Discussion Papers 1896, Cowles Foundation for Research in Economics, Yale University.
- Dirk Bergemann & Benjamin Brooks & Stephen Morris, 2013. "The Limits of Price Discrimination," Working Papers 1464, Princeton University, Department of Economics, Econometric Research Program..
- Dirk Bergemann & Benjamin Brooks & Stephen Morris, 2013. "The Limits of Price Discrimination," Cowles Foundation Discussion Papers 1896R, Cowles Foundation for Research in Economics, Yale University, revised Jul 2013.
- Dirk Bergemann & Benjamin A. Brooks & Stephen Morris, 2013. "The Limits of Price Discrimination," Levine's Working Paper Archive 786969000000000776, David K. Levine.
- Lafontaine, Francine, 1999. "Franchising versus corporate ownership: The effect on price dispersion," Journal of Business Venturing, Elsevier, vol. 14(1), pages 17-34, January.
- Schmalensee, Richard, 1981.
"Output and Welfare Implications of Monopolistic Third-Degree Price Discrimination,"
American Economic Review, American Economic Association, vol. 71(1), pages 242-247, March.
- Schmalensee, Richard., 1980. "Output and welfare implications of monopolistic third-degree price discrimination," Working papers 1095-80., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Oliver J. Rutz & Michael Trusov & Randolph E. Bucklin, 2011. "Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?," Marketing Science, INFORMS, vol. 30(4), pages 646-665, July.
- Thisse, Jacques-Francois & Vives, Xavier, 1988.
"On the Strategic Choice of Spatial Price Policy,"
American Economic Review, American Economic Association, vol. 78(1), pages 122-137, March.
- Thisse, J.-F. & Vives, X., 1987. "On the strategic choice of spatial price policy," LIDAM Discussion Papers CORE 1987008, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- THISSE, Jacques-François & VIVES, Xavier, 1988. "On the strategic choice of spatial price policy," LIDAM Reprints CORE 793, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Andrey Simonov & Chris Nosko & Justin M. Rao, 2018. "Competition and Crowd-Out for Brand Keywords in Sponsored Search," Marketing Science, INFORMS, vol. 37(2), pages 200-215, March.
- Kireyev, Pavel & Pauwels, Koen & Gupta, Sunil, 2016. "Do display ads influence search? Attribution and dynamics in online advertising," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 475-490.
- Varian, Hal R, 1985. "Price Discrimination and Social Welfare," American Economic Review, American Economic Association, vol. 75(4), pages 870-875, September.
- Joseph J. Spengler, 1950. "Vertical Integration and Antitrust Policy," Journal of Political Economy, University of Chicago Press, vol. 58(4), pages 347-347.
- Kenneth S. Corts, 1998. "Third-Degree Price Discrimination in Oligopoly: All-Out Competition and Strategic Commitment," RAND Journal of Economics, The RAND Corporation, vol. 29(2), pages 306-323, Summer.
- Yongmin Chen, 1997. "Paying Customers to Switch," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 6(4), pages 877-897, December.
- Arndt Christiansen & Wolfgang Kerber, 2006.
"Competition Policy With Optimally Differentiated Rules Instead Of “Per Se Rules Vs Rule Of Reason”,"
Journal of Competition Law and Economics, Oxford University Press, vol. 2(2), pages 215-244.
- Arndt Christiansen and Wolfgang Kerber & Wolfgang Kerber, 2006. "Competition Policy with Optimally Differentiated Rules Instead of "Per se Rules vs. Rule of Reason"," Marburg Working Papers on Economics 200606, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
- Preyas S. Desai & Woochoel Shin & Richard Staelin, 2014. "The Company That You Keep: When to Buy a Competitor's Keyword," Marketing Science, INFORMS, vol. 33(4), pages 485-508, July.
- Howard P. Marvel & Stephen McCafferty, 1984. "Resale Price Maintenance and Quality Certification," RAND Journal of Economics, The RAND Corporation, vol. 15(3), pages 346-359, Autumn.
- G.F. Mathewson & R.A. Winter, 1984. "An Economic Theory of Vertical Restraints," RAND Journal of Economics, The RAND Corporation, vol. 15(1), pages 27-38, Spring.
- Klein, Benjamin & Murphy, Kevin M, 1988. "Vertical Restraints as Contract Enforcement Mechanisms," Journal of Law and Economics, University of Chicago Press, vol. 31(2), pages 265-297, October.
- Steven Salop, 1977. "The Noisy Monopolist: Imperfect Information, Price Dispersion and Price Discrimination," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 44(3), pages 393-406.
- Holmes, Thomas J, 1989. "The Effects of Third-Degree Price Discrimination in Oligopoly," American Economic Review, American Economic Association, vol. 79(1), pages 244-250, March.
- Severin Borenstein, 1985. "Price Discrimination in Free-Entry Markets," RAND Journal of Economics, The RAND Corporation, vol. 16(3), pages 380-397, Autumn.
- Patrick Bolton & Giacomo Bonanno, 1988. "Vertical Restraints in a Model of Vertical Differentiation," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 103(3), pages 555-570.
- Amin Sayedi & Kinshuk Jerath & Kannan Srinivasan, 2014. "Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising," Marketing Science, INFORMS, vol. 33(4), pages 586-608, July.
- Iñaki Aguirre & Simon Cowan & John Vickers, 2010. "Monopoly Price Discrimination and Demand Curvature," American Economic Review, American Economic Association, vol. 100(4), pages 1601-1615, September.
- Yongmin Chen, 1999. "Oligopoly Price Discrimination and Resale Price Maintenance," RAND Journal of Economics, The RAND Corporation, vol. 30(3), pages 441-455, Autumn.
- Katz, Michael L, 1984. "Price Discrimination and Monopolistic Competition," Econometrica, Econometric Society, vol. 52(6), pages 1453-1471, November.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Stole, Lars A., 2007. "Price Discrimination and Competition," Handbook of Industrial Organization, in: Mark Armstrong & Robert Porter (ed.), Handbook of Industrial Organization, edition 1, volume 3, chapter 34, pages 2221-2299, Elsevier.
- Simshauser, Paul, 2018.
"Price discrimination and the modes of failure in deregulated retail electricity markets,"
Energy Economics, Elsevier, vol. 75(C), pages 54-70.
- Simshauser, P, 2018. "Price discrimination and the modes of failure in deregulated retail electricity markets," Cambridge Working Papers in Economics 1849, Faculty of Economics, University of Cambridge.
- Paul Simshauser, 2018. "Price discrimination and the modes of failure in deregulated retail electricity markets," Working Papers EPRG 1827, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
- Simshauser, Paul & Whish-Wilson, Patrick, 2017. "Price discrimination in Australia's retail electricity markets: An analysis of Victoria & Southeast Queensland," Energy Economics, Elsevier, vol. 62(C), pages 92-103.
- repec:ehu:ikerla:6233 is not listed on IDEAS
- Rhodes, Andrew & Zhou, Jidong, 2022.
"Personalized Pricing and Competition,"
MPRA Paper
112988, University Library of Munich, Germany.
- Rhodes, Andrew & Zhou, Jidong, 2022. "Personalized Pricing and Competition," TSE Working Papers 22-1333, Toulouse School of Economics (TSE), revised Mar 2024.
- Andrew Rhodes & Jidong Zhou, 2022. "Personalized Pricing and Competition," Cowles Foundation Discussion Papers 2329, Cowles Foundation for Research in Economics, Yale University.
- Igal Hendel & Aviv Nevo, 2013.
"Intertemporal Price Discrimination in Storable Goods Markets,"
American Economic Review, American Economic Association, vol. 103(7), pages 2722-2751, December.
- Igal Hendel & Aviv Nevo, 2011. "Intertemporal Price Discrimination in Storable Goods Markets," NBER Working Papers 16988, National Bureau of Economic Research, Inc.
- Aviv Nevo & Catherine Wolfram, 1999. "Prices and Coupons for Breakfast Cereals," NBER Working Papers 6932, National Bureau of Economic Research, Inc.
- Liu, Qihong & Shuai, Jie, 2013. "Multi-dimensional price discrimination," International Journal of Industrial Organization, Elsevier, vol. 31(5), pages 417-428.
- Takanori Adachi & Noriaki Matsushima, 2014.
"The Welfare Effects Of Third-Degree Price Discrimination In A Differentiated Oligopoly,"
Economic Inquiry, Western Economic Association International, vol. 52(3), pages 1231-1244, July.
- Takanori Adachi & Noriaki Matsushima, 2011. "The Welfare Effects of Third-Degree PriceDiscrimination in a Differentiated Oligopoly," KIER Working Papers 800, Kyoto University, Institute of Economic Research.
- Takanori Adachi & Noriaki Matsushima, 2011. "The Welfare Effects of Third-Degree Price Discrimination in a Differentiated Oligopoly," ISER Discussion Paper 0800, Institute of Social and Economic Research, Osaka University.
- Aguirre, Iñaki, 2019.
"Oligopoly price discrimination, competitive pressure and total output,"
Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy (IfW Kiel), vol. 13, pages 1-16.
- Aguirre, Iñaki, 2019. "Oligopoly price discrimination, competitive pressure and total output," Economics Discussion Papers 2019-50, Kiel Institute for the World Economy (IfW Kiel).
- E. Glen Weyl & Michal Fabinger, 2013. "Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition," Journal of Political Economy, University of Chicago Press, vol. 121(3), pages 528-583.
- John Asker & Heski Bar-Isaac, 2020.
"Vertical Information Restraints: Pro- and Anticompetitive Impacts of Minimum-Advertised-Price Restrictions,"
Journal of Law and Economics, University of Chicago Press, vol. 63(1), pages 111-148.
- John Asker & Heski Bar-Isaac, 2016. "Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions," NBER Working Papers 22771, National Bureau of Economic Research, Inc.
- Bar-Isaac, Heski & Asker, John, 2016. "Vertical Information Restraints: Pro- and Anti-Competitive Impacts of Minimum Advertised Price Restrictions," CEPR Discussion Papers 11579, C.E.P.R. Discussion Papers.
- Kenji, Matsui, 2011. "Resale price maintenance for supply chains distributing products with demand uncertainty," International Journal of Production Economics, Elsevier, vol. 134(2), pages 375-387, December.
- Aguirre, Iñaki & Yenipazarli, Arda, 2022. "A Rationale for the “Meeting Competition Defense” when Competitive Pressure Varies Across Markets," MPRA Paper 113746, University Library of Munich, Germany.
- Marc Möller & Makoto Watanabe, 2016.
"Competition in the presence of individual demand uncertainty,"
RAND Journal of Economics, RAND Corporation, vol. 47(2), pages 273-292, May.
- Marc Möller & Makoto Watanabe, 2013. "Competition in the Presence of Individual Demand Uncertainty," Tinbergen Institute Discussion Papers 13-185/V, Tinbergen Institute.
- Marc Möller & Makoto Watanabe, 2013. "Competition in the Presence of Individual Demand Uncertainty," CESifo Working Paper Series 4490, CESifo.
- Dertwinkel-Kalt, Markus & Wey, Christian, 2023. "Resale price maintenance in a successive monopoly model," DICE Discussion Papers 395, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
- repec:ehu:ikerla:14747 is not listed on IDEAS
- Sun, Xiang & Xu, Jin & Zhou, Junjie, 2023.
"Effort discrimination and curvature of contest technology in conflict networks,"
Games and Economic Behavior, Elsevier, vol. 142(C), pages 978-991.
- Xiang Sun & Jin Xu & Junjie Zhou, 2023. "Effort Discrimination and Curvature of Contest Technology in Conflict Networks," Papers 2302.09861, arXiv.org, revised Oct 2023.
- Akio Kawasaki, 2020. "Airport pricing strategy by hub airports: does the number of local airports matter?," Asia-Pacific Journal of Regional Science, Springer, vol. 4(3), pages 835-857, October.
- Rajnish Kumar & Levent Kutlu, 2016. "Price Discrimination in Quantity Setting Oligopoly," Manchester School, University of Manchester, vol. 84(4), pages 482-505, July.
- Simon Cowan, 2016.
"Welfare-increasing third-degree price discrimination,"
RAND Journal of Economics, RAND Corporation, vol. 47(2), pages 326-340, May.
- Simon GB Cowan, 2013. "Welfare-increasing third-degree price discrimination," Economics Series Working Papers 652, University of Oxford, Department of Economics.
- Czerny, Achim I. & Zhang, Anming, 2014. "Airport congestion pricing when airlines price discriminate," Transportation Research Part B: Methodological, Elsevier, vol. 65(C), pages 77-89.
More about this item
Keywords
Antitrust; online advertising; restraints;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2022-08-22 (Industrial Competition)
- NEP-IND-2022-08-22 (Industrial Organization)
- NEP-IPR-2022-08-22 (Intellectual Property Rights)
- NEP-LAW-2022-08-22 (Law and Economics)
- NEP-PAY-2022-08-22 (Payment Systems and Financial Technology)
- NEP-REG-2022-08-22 (Regulation)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:uea:ueaccp:2021_09. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Juliette Hardmad (email available below). General contact details of provider: https://edirc.repec.org/data/esueauk.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.