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Flexible Strategy for Small and Medium-sized Multinationals in Asia

Author

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  • Giuseppe Tattara

    (Department of Economics, University Of Venice C� Foscari)

Abstract

Italian firms have recently engaged in direct investment abroad through the establishment of production facilities in China and India. Using data gathered from interviews conducted in those countries in 2009 with 16 Italian predominantly small and medium-sized firms, this article explores: the motivations behind Italian parent companies� decisions to create subsidiaries in Asia; relations between the newly established production facilities and their local suppliers and markets; any subsequent organizational adaptations; and the cultural and administrative difficulties the enterprises have encountered. The article provides a novel perspective on how predominantly small and medium-sized manufacturing firms achieve cost and differentiation advantages by leveraging their dynamic capabilities.

Suggested Citation

  • Giuseppe Tattara, 2012. "Flexible Strategy for Small and Medium-sized Multinationals in Asia," Working Papers 2012_06, Department of Economics, University of Venice "Ca' Foscari", revised 2012.
    • Handle: RePEc:ven:wpaper:2012_06
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    References listed on IDEAS

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    More about this item

    Keywords

    Strategic management of multinational firms; Value chains; Capability-based strategies.;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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