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European investment promotion agencies vis-à-vis multinational companies from emerging economies: Comparative analysis of BRIC investor targeting

Author

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  • Filippov, Sergey

    (Faculty of Technology, Policy and Management, Delft University of Technology)

Abstract

Multinational companies from emerging economies are becoming significant players in the globalized world economy. As the volume of foreign direct investment from emerging economies is rising, and emerging multinationals increasingly seek access to markets and assets in advanced developed economies, the host governments feel the need to define their responses and policies. The European Union is emerging as an important destination for outward foreign direct investment (OFDI) from Brazil, Russia, India and China (BRIC). The paper looks at the strategic stance of European national investment promotion agencies (IPAs) towards emerging multinationals from BRIC. It inventorizes promotion efforts of these IPAs tailored to the BRIC companies, such as specifically customized information provision on IPA websites and the presence of IPA representative offices in BRIC. On the basis of comparative analysis, it offers reflections on the challenges and opportunities presented by emerging multinationals to European countries.

Suggested Citation

  • Filippov, Sergey, 2012. "European investment promotion agencies vis-à-vis multinational companies from emerging economies: Comparative analysis of BRIC investor targeting," MERIT Working Papers 2012-076, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    • Handle: RePEc:unm:unumer:2012076
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    File URL: https://unu-merit.nl/publications/wppdf/2012/wp2012-076.pdf
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    Cited by:

    1. Haiyan Zhang & Daniel Bulcke, 2014. "China’s direct investment in the European Union: a new regulatory challenge?," Asia Europe Journal, Springer, vol. 12(1), pages 159-177, March.

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    More about this item

    Keywords

    investment promotion; emerging economies; multinational companies; Europe;
    All these keywords.

    JEL classification:

    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F59 - International Economics - - International Relations, National Security, and International Political Economy - - - Other
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe

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