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Europe in the Internationalization Strategies of the Multilatinas

In: The Emergence of Southern Multinationals

Author

Listed:
  • Afonso Fleury
  • Maria Tereza Leme Fleury
  • Germano Glufke Reis

Abstract

The increasing presence of firms from emerging countries, especially from the BRIC group (Brazil, Russia, India, and China), in the world scenario, is a remarkable characteristic of the ‘third wave’ of internationalization. The two first ones were generated by the expansion of North American and European firms (in the 1950s and 1960s) and by Japanese firms (in the 1980s). Currently, the so-called emerging country multinationals are taking a stand in the global economy (Goldstein, 2007; Sauvant, Mendoza, and Irmak, 2008; Ramamurti and Singh, 2009).

Suggested Citation

  • Afonso Fleury & Maria Tereza Leme Fleury & Germano Glufke Reis, 2011. "Europe in the Internationalization Strategies of the Multilatinas," Palgrave Macmillan Books, in: Louis Brennan (ed.), The Emergence of Southern Multinationals, chapter 4, pages 59-78, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-30616-5_4
    DOI: 10.1057/9780230306165_4
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    Cited by:

    1. Filippov, Sergey, 2012. "European investment promotion agencies vis-à-vis multinational companies from emerging economies: Comparative analysis of BRIC investor targeting," MERIT Working Papers 2012-076, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).

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