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Paradoxes of sustainable food and consumer coping strategies

Author

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  • Moruzzi, R.
  • Sirieix, L.

Abstract

This study aims to approach consumers’ behaviours towards the paradoxes of sustainable food. A qualitative research was carried out with non engaged individuals in France and Italy and, in a second step, with consumers who have already engaged in the local purchase network. Results show different coping strategies among non engaged French and Italian consumers in compliance with the environmental and cultural conditions; on the contrary engaged participants evocate a supranational culture, as well as the same practices and representations. ....French Abstract : Cette étude s’intéresse aux comportements des consommateurs face aux paradoxes de l’Alimentation durable. Une recherche qualitative a été menée auprès d’individus non engagés en France et en Italie puis, auprès de consommateurs engagés dans les circuits courts. Les résultats mettent en évidence des stratégies de coping différentes en France et en Italie pour les individus non engagés ; en revanche, les participants engagés évoquent une culture supranationale avec des représentations et des pratiques similaires.

Suggested Citation

  • Moruzzi, R. & Sirieix, L., 2014. "Paradoxes of sustainable food and consumer coping strategies," Working Papers MoISA 201404, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    • Handle: RePEc:umr:wpaper:201404
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    References listed on IDEAS

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    1. Mick, David Glen & Fournier, Susan, 1998. "Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 123-143, September.
    2. Ulf Schrader & John Thøgersen, 2011. "Putting Sustainable Consumption into Practice," Journal of Consumer Policy, Springer, vol. 34(1), pages 3-8, March.
    3. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    4. McCluskey, Jill J. & Loureiro, Maria L., 2003. "Consumer Preferences And Willingness To Pay For Food Labeling: A Discussion Of Empirical Studies," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-8, November.
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    More about this item

    Keywords

    SUSTAINABLE FOOD; SUSTAINABLE CONSUMPTION; PARADOXES; COPING STRATEGIES; CULTURE; ALIMENTATION DURABLE; CONSOMMATION DURABLE; STRATEGIES DE COPING;
    All these keywords.

    JEL classification:

    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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