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Is price the main motivation for buying general insurances in Romania? Comparative study 2014 – 2019

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  • Daniel Mihai Pantazi

    (Alexandru Ioan Cuza University, Iasi, Romania)

Abstract

TThe present research aimed to identify the extent to which the price is the main motivation to buy general insurance in Romania in the period 2014 - 2019. The achieved results have partially confirmed our hypothesis and lead to a series of interesting conclusions with direct applicability in the insurance market and more. Additionally the application initiative of the Howarth Sheth model for the Romanian insurance market represents a novel component, that can lead to developing some specific consumption choice analysis tools.

Suggested Citation

  • Daniel Mihai Pantazi, 2020. "Is price the main motivation for buying general insurances in Romania? Comparative study 2014 – 2019," Journal of Financial Studies, Institute of Financial Studies, vol. 9(5), pages 147-162, November.
    • Handle: RePEc:fst:rfsisf:v:5:y:2020:i:9:p:147-162
    DOI: 10.6084/m9.figshare.13621910
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    References listed on IDEAS

    as
    1. Suzanne Bartholomae & Mia B. Russell & Bonnie Braun & Teresa McCoy, 2016. "Building Health Insurance Literacy: Evidence from the Smart Choice Health Insurance™ Program," Journal of Family and Economic Issues, Springer, vol. 37(2), pages 140-155, June.
    2. Bearden, William O & Etzel, Michael J, 1982. "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 183-194, September.
    3. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    consumer behavior; purchasing motivation; general insurances; RCA; psychological factors; price; marketing mix;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • P36 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty
    • G52 - Financial Economics - - Household Finance - - - Insurance
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies

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