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From sustainable consumption to sustainable practices

Author

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  • Daniel, M.
  • Sirieix, L.

Abstract

This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face to-face interviews and three hundreds questionnaires highlight a number of daily practices combining sustainability-oriented and individualistic motivations. Three spheres of sustainable practices (purchases, habits and share/transmission) three patterns (occasional adoption, integration and compensation) and different consumer clusters appear. Recommendations for sustainable marketing are provided. ....French Abstract : Cet article étudie les pratiques durables adoptées quotidiennement par les individus. L'observation de 10 ménages, 22 interviews en face-à-face et 300 questionnaires permettent de comprendre la diversité des pratiques durables des individus oscillant entre motivations tournées vers le développement durable et tournées vers des intérêts plus personnels. Trois sphères de pratiques durables (achats, usages et transmission), trois régimes de pratiques (adoption ponctuelle, intégration et compensation) ainsi que différentes classes d'individus identifiées selon leurs pratiques motivées apparaissent. Cet article se termine par des recommandations pour le marketing durable.

Suggested Citation

  • Daniel, M. & Sirieix, L., 2014. "From sustainable consumption to sustainable practices," Working Papers MoISA 201402, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    • Handle: RePEc:umr:wpaper:201402
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    References listed on IDEAS

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    1. Giovanni Pino & Alessandro M. Peluso & Gianluigi Guido, 2012. "Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(1), pages 157-169, March.
    2. Banbury, Catherine & Stinerock, Robert & Subrahmanyan, Saroja, 2012. "Sustainable consumption: Introspecting across multiple lived cultures," Journal of Business Research, Elsevier, vol. 65(4), pages 497-503.
    3. Peattie, Ken & Peattie, Sue, 2009. "Social marketing: A pathway to consumption reduction?," Journal of Business Research, Elsevier, vol. 62(2), pages 260-268, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    SUSTAINABLE PRACTICES; SUSTAINABLE CONSUMPTION; PRACTICE THEORY; PRATIQUES DURABLES; CONSOMMATION DURABLE; THEORIE DES PRATIQUES;
    All these keywords.

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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