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Can Simple Informational Nudges Increase Employee Participation in a 401(k) Plan?

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  • Robert L. Clark
  • Jennifer A. Maki
  • Melinda Sandler Morrill

Abstract

We report results from a field experiment in which a randomized subset of newly hired workers at a large financial institution received a flyer containing information about the employer's 401(k) plan and the value of contributions compounding over a career. Younger workers who received the flyer were significantly more likely to begin contributing to the plan relative to their peers in the control group. Many workers do not participate in their employers' supplemental retirement savings programs, even though these programs offer substantial tax advantages and immediate returns due to matching contributions. From a survey of new hires, we find that many workers choose not to contribute to the plan because they have other financial priorities. However, some nonparticipants lack the financial literacy to appreciate the benefit. These findings indicate that simple informational interventions can nudge workers to participate in retirement saving plans and enhance individual well‐being and retirement income security.

Suggested Citation

  • Robert L. Clark & Jennifer A. Maki & Melinda Sandler Morrill, 2014. "Can Simple Informational Nudges Increase Employee Participation in a 401(k) Plan?," Southern Economic Journal, John Wiley & Sons, vol. 80(3), pages 677-701, January.
    • Handle: RePEc:wly:soecon:v:80:y:2014:i:3:p:677-701
    DOI: 10.4284/0038-4038-2012.199
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    3. Meléndez-Jiménez, Miguel A. & Morales, Antonio J. & Rodero Cosano, Javier, 2022. "Engaging academic staff in the quality assurance system in higher education: A field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 100(C).
    4. Lucas Coffman & Clayton R. Featherstone & Judd B. Kessler, 2024. "A Model of Information Nudges," Boston College Working Papers in Economics 1077, Boston College Department of Economics.
    5. Kelly A. Davidson & Brittney K. Goodrich, 2023. "Nudge to insure: Can informational nudges change enrollment decisions in pasture, rangeland, and forage rainfall index insurance?," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(1), pages 534-554, March.
    6. Kim, Hyunjung & Li, Tongzhe, 2024. "Rethinking the Significance of Scientific Information: A Field Experiment with Agricultural Producers," 2024 Annual Meeting, July 28-30, New Orleans, LA 344038, Agricultural and Applied Economics Association.

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    More about this item

    JEL classification:

    • J26 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Retirement; Retirement Policies
    • J32 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs - - - Nonwage Labor Costs and Benefits; Retirement Plans; Private Pensions

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