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Consumer Choice of Modularized Products : A Conjoint Choice Experiment Approach

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Listed:
  • Dellaert, B.G.C.

    (Tilburg University, School of Economics and Management)

  • Borgers, A.W.J.
  • Louviere, J.
  • Timmermans, H.J.P.

Abstract

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Suggested Citation

  • Dellaert, B.G.C. & Borgers, A.W.J. & Louviere, J. & Timmermans, H.J.P., 1998. "Consumer Choice of Modularized Products : A Conjoint Choice Experiment Approach," Other publications TiSEM a2a0272e-a613-4d86-abdd-0, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:a2a0272e-a613-4d86-abdd-0f38e184123b
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    References listed on IDEAS

    as
    1. Füsun Gönül & Kannan Srinivasan, 1993. "Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues," Marketing Science, INFORMS, vol. 12(3), pages 213-229.
    2. Huber, Joel & Payne, John W & Puto, Christopher, 1982. "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 90-98, June.
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