Consumer Choice of Modularized Products : A Conjoint Choice Experiment Approach
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- Dellaert, B.G.C. & Borgers, A.W.J. & Louviere, J. & Timmermans, H.J.P., 1998. "Consumer Choice of Modularized Products : A Conjoint Choice Experiment Approach," Other publications TiSEM a2a0272e-a613-4d86-abdd-0, Tilburg University, School of Economics and Management.
References listed on IDEAS
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Keywords
Marketing; Consumer choice models; Conjoint experiments; Heteroscedastic logit; Mass-customization;All these keywords.
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