Essays on consumer welfare
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- Bustos-Reyes, César Augusto & González-Benito, Óscar, 2008. "Store and store format loyalty measures based on budget allocation," Journal of Business Research, Elsevier, vol. 61(9), pages 1015-1025, September.
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This paper has been announced in the following NEP Reports:- NEP-COM-2017-04-09 (Industrial Competition)
- NEP-MKT-2017-04-09 (Marketing)
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