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The importance of consumer characteristics and market structure variables in driving multiple store patronage

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  • Luceri, Beatrice
  • Latusi, Sabrina

Abstract

The purpose of this study is to investigate multiple store patronage. Specifically, the aim is to relate the number of stores patronized to a set of consumer characteristics and market structure factors, according to a cost–benefit approach. Data from a sample of 1000 shoppers indicate that only few consumer characteristics impact on multi-store patronage pattern for grocery purchases (gender and shopping activity perception). Moreover, the number of stores operating in the market proved to be an important determinant of patronage set size. Implications for retailers are discussed with suggestions for future research.

Suggested Citation

  • Luceri, Beatrice & Latusi, Sabrina, 2012. "The importance of consumer characteristics and market structure variables in driving multiple store patronage," Journal of Retailing and Consumer Services, Elsevier, vol. 19(5), pages 519-525.
    • Handle: RePEc:eee:joreco:v:19:y:2012:i:5:p:519-525
    DOI: 10.1016/j.jretconser.2012.06.008
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    Cited by:

    1. Maruyama, Masayoshi & Wu, Lihui, 2014. "Multiple store patronage: The effects of store characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 601-609.
    2. Mahama-Musah, Fuseina & Vanhaverbeke, Lieselot & Gillet, Arnaud, 2020. "The impact of personal, market- and product-relevant factors on patronage behaviour in the automobile tyre replacement market," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    3. Ioana Nicoleta Abrudan, 2016. "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-90, May.
    4. Beatrice Luceri & Sabrina Latusi & Elisa Martinelli, 2014. "L?acquirente cross-format: modelli di mobilit? nel rocery," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(3), pages 19-39.
    5. De Silva Kanakaratne, Maheshan & Bray, Jeffery & Robson, Julie, 2020. "The influence of national culture and industry structure on grocery retail customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    6. Ian B. Page & Erik Lichtenberg & Monica Saavoss, 2020. "Estimating Willingness to Pay from Count Data When Survey Responses are Rounded," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 75(3), pages 657-675, March.
    7. Aldousari Abdullah A. & Elsayed Ismail M., 2018. "Factors differentiating between concentric and sprinkled multiple-patronage shoppers in Kuwait," Management & Marketing, Sciendo, vol. 13(1), pages 730-747, March.
    8. Klein, Andreas & Schmitz, Gertrud, 2016. "Main-format dominance in consumers’ FMCG cross-format shopping patterns," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 105-115.
    9. Babin, Barry J. & Griffin, Mitch & Borges, Adilson & Boles, James S., 2013. "Negative emotions, value and relationships: Differences between women and men," Journal of Retailing and Consumer Services, Elsevier, vol. 20(5), pages 471-478.
    10. D. T. Vergura & S. Latusi, 2013. "La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica," Economics Department Working Papers 2013-MK03, Department of Economics, Parma University (Italy).

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