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Words, Numbers and Visual Heuristics in Web Surveys : Is there a Hierarchy of Importance?

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  • Toepoel, V.

    (Tilburg University, Center For Economic Research)

  • Dillman, D.A.

Abstract

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Suggested Citation

  • Toepoel, V. & Dillman, D.A., 2008. "Words, Numbers and Visual Heuristics in Web Surveys : Is there a Hierarchy of Importance?," Discussion Paper 2008-92, Tilburg University, Center for Economic Research.
    • Handle: RePEc:tiu:tiucen:21fbcc01-3c5d-4942-b41c-72964e15ffe0
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    References listed on IDEAS

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    1. Toepoel, V. & Das, J.W.M. & van Soest, A.H.O., 2006. "Design of Web Questionnaires : The Effect of Layout in Rating Scales," Other publications TiSEM 9401f6c5-0275-400e-ac97-c, Tilburg University, School of Economics and Management.
    2. Toepoel, V., 2008. "A closer look at web questionnaire design," Other publications TiSEM 119506d1-f613-46f5-ad59-e, Tilburg University, School of Economics and Management.
    3. Toepoel, V. & Das, J.W.M. & van Soest, A.H.O., 2009. "Design of web questionnaires : The effect of layout in rating scales," Other publications TiSEM bff59032-44ab-4be3-8c96-1, Tilburg University, School of Economics and Management.
    4. Elisabeth Deutskens & Ko de Ruyter & Martin Wetzels & Paul Oosterveld, 2004. "Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study," Marketing Letters, Springer, vol. 15(1), pages 21-36, February.
    5. Natacha Borgers & Dirk Sikkel & Joop Hox, 2004. "Response Effects in Surveys on Children and Adolescents: The Effect of Number of Response Options, Negative Wording, and Neutral Mid-Point," Quality & Quantity: International Journal of Methodology, Springer, vol. 38(1), pages 17-33, February.
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    Cited by:

    1. Toepoel, V. & Das, J.W.M. & van Soest, A.H.O., 2006. "Design of Web Questionnaires : The Effect of Layout in Rating Scales," Other publications TiSEM 9401f6c5-0275-400e-ac97-c, Tilburg University, School of Economics and Management.
    2. Toepoel, V. & Das, J.W.M. & van Soest, A.H.O., 2009. "Design of web questionnaires : The effect of layout in rating scales," Other publications TiSEM bff59032-44ab-4be3-8c96-1, Tilburg University, School of Economics and Management.

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