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A competitive analysis of spa tourism in Central European regions

Author

Listed:
  • Márta Bakucz

    (Faculty of Business & Economics, Institute of Economics and Regional Studies, University of Pécs, Hungary)

  • Ádám Köbli

    (Institute of Geography, The Doctoral School of Earth Sciences of the University of Pécs, University of Pécs, Hungary)

Abstract

Purpose of Study – Health Tourism in Hungary is a unique product which also has a unique background in its spas based on a nearly unlimited supply of natural thermal and medicinal waters.These provide capacity for continuous, sustainable development and growth. Nevertheless, although Hungary is only a modestly sized country, there are huge regional disparities on the supply side of spa facilities in terms of history, development, competiveness, client base and even seasonality. Research Methods – We hope to offer an accurate picture of the supply and demand factors in two (2) neighbouring regions of Hungary (West and South Transdanubia). The regions are at different levels of development regarding competitiveness and the utilisation of their spas. We examined four (4) spas in each of these regions, analysing and comparing data on guests from the domestic and incoming markets; we explored differences in terms of average stay and income levels and also the role of spa development and various new trends. The selection of four spas in each region was made on the basis of their size and the specialised or innovative services offered. Findings – In Hungary, West Transdanubia performs more successfully than South Transdanubia (and all other Hungarian Regions) in domestic market terms, whilst, regarding inbound guests, the neighbouring cross-border regions of Austria and Slovenia are extremely serious competitors due to their thoughtful investment planning and execution, to effective market research and to a degree of positive collaboration (‘co-opetition’). Contribution – The growth of wealth and disposable income is not unlimited and so considerations of competitiveness are crucial in both the public and private spheres. Inertia and complacency are potentially fatal diseases and the authors are not convinced that the Hungarian business sector is immune to them.

Suggested Citation

  • Márta Bakucz & Ádám Köbli, 2016. "A competitive analysis of spa tourism in Central European regions," Tourism and Hospitality Industry 01, University of Rijeka, Faculty of Tourism and Hospitality Management.
    • Handle: RePEc:tho:iscthi:01
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    References listed on IDEAS

    as
    1. Ruhet Genç, 2015. "Enhancement Approach in Well&Illness Tourism," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(2), pages 40-50, April.
    2. Döndü ?Lkaya & Ay?Egül O?Uz, 2015. "Economic Contribution Of Tourism," Proceedings of International Academic Conferences 3105394, International Institute of Social and Economic Sciences.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    spa tourism; local environmental care; innovative tourism products; spillover-effect; regional co-opetition;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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