IDEAS home Printed from https://ideas.repec.org/a/ora/jrojbe/v2y2017i2p16-26.html
   My bibliography  Save this article

Determinants Of The Perceived Image Of Nigerian Tourism Industry

Author

Listed:
  • Edith Onowe Odia

    (Department of Marketing, Faculty of Management Sciences, University of Benin, Benin City, Nigeria)

  • Barnabas Aigbojie Agbonifoh

    (Department of Marketing, Faculty of Management Sciences, University of Benin, Benin City, Nigeria)

Abstract

The image of a country’s tourism has become a strong source of economic and social power for the nation’s survival hence the need for its constant measure. This study examines the perceived image of the Nigerian Tourism Industry (NTI) among foreign tourists and residents in Nigeria and the demographic variables that influence perception of the industry. A convenience sampling method was adopted to select total 150 respondents. A questionnaire with twelve key evaluative factors was used in measuring the image of NTI. Exploratory Factor Analysis (EFA), T-Test for equality of means and multiple regression techniques were applied in the analysis of data. The results show that the mean index obtained for the perception of the tourism industry was fairly positive. NTI was perceived to be most reputable in the areas of hospitality under culture and heritage dimension and weakest in political stability under infrastructure dimension. Respondents’ demographic characteristics were not significant in explaining the overall perception of NTI. In the circumstance, we recommend that, to effectively reposition the NTI in the international arena, the Nigerian government needs to be more diligent in conducting its elections in order to ensure fairness and stability. The friendliness of the Nigerian people could be used to mitigate the negative effects of insecurity in the country. Nigeria’s rich cultural heritage and friendly weather should be emphasized in the promotion of NTI.

Suggested Citation

  • Edith Onowe Odia & Barnabas Aigbojie Agbonifoh, 2017. "Determinants Of The Perceived Image Of Nigerian Tourism Industry," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 2(2), pages 16-26, September.
    • Handle: RePEc:ora:jrojbe:v:2:y:2017:i:2:p:16-26
    as

    Download full text from publisher

    File URL: http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2017/09/OJBE_22_16-26.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kurt Brännäs & Jonas Nordström, 2006. "Tourist Accommodation Effects of Festivals," Tourism Economics, , vol. 12(2), pages 291-302, June.
    2. Döndü ?Lkaya & Ay?Egül O?Uz, 2015. "Economic Contribution Of Tourism," Proceedings of International Academic Conferences 3105394, International Institute of Social and Economic Sciences.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    2. Cristian Vlad & Fumiaki Tajiri & Ana Damaschin & Kurtz Law, 2019. "Activating Symbols When Creating Culture – The Development And Dissemination Of “Asuka Pride” And Nyk Cruises Co., Ltd. In Japan," Romanian Economic Business Review, Romanian-American University, vol. 14(3), pages 19-28, September.
    3. Ian R. Gordon, 2016. "Quantitative easing of an international financial centre: how central London came so well out of the post-2007 crisis," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 9(2), pages 335-353.
    4. Manhong Shen & Di Mao & Huiming Xie & Chuanzhong Li, 2019. "The Social Costs of Marine Litter along the East China Sea: Evidence from Ten Coastal Scenic Spots of Zhejiang Province, China," Sustainability, MDPI, vol. 11(6), pages 1-15, March.
    5. Sun, Ya-Yen & Rodriguez, Ariel & Wu, Jih-Hwa & Chuang, Shu-Tzu, 2013. "Why hotel rooms were not full during a hallmark sporting event: The 2009 World Games experience," Tourism Management, Elsevier, vol. 36(C), pages 469-479.
    6. Dobbelstein Thomas & Mason Roger B. & Kamwendo Andrew, 2020. "Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 65(2), pages 65-89, August.
    7. Paz Rico & Bernardí Cabrer-Borrás & Francisco Morillas-Jurado, 2021. "Seasonality in Tourism: Do Senior Programs Mitigate It?," Mathematics, MDPI, vol. 9(16), pages 1-27, August.
    8. Márta Bakucz & Ádám Köbli, 2016. "A competitive analysis of spa tourism in Central European regions," Tourism and Hospitality Industry 01, University of Rijeka, Faculty of Tourism and Hospitality Management.
    9. van der Ploeg, Frederick, 2016. "Second-best carbon taxation in the global economy: The Green Paradox and carbon leakage revisited," Journal of Environmental Economics and Management, Elsevier, vol. 78(C), pages 85-105.
    10. Fuying Liu & Chen Liu & Qi Zhao & Chenhao He, 2021. "A Hybrid Teaching-Learning-Based Optimization Algorithm for the Travel Route Optimization Problem alongside the Urban Railway Line," Sustainability, MDPI, vol. 13(3), pages 1-17, January.
    11. Daisy Das, 2015. "Conflict or Conservation? A Roadmap for Management of Kaziranga National Park, India," Working Papers 1502, Sam Houston State University, Department of Economics and International Business.
    12. Castillo, Victoria & Figal Garone, Lucas & Maffioli, Alessandro & Salazar, Lina, 2017. "The causal effects of regional industrial policies on employment: A synthetic control approach," Regional Science and Urban Economics, Elsevier, vol. 67(C), pages 25-41.
    13. Dylan F. Jones & Graham Wall, 2016. "An extended goal programming model for site selection in the offshore wind farm sector," Annals of Operations Research, Springer, vol. 245(1), pages 121-135, October.
    14. Ahmed Shoukry Rashad & Mesbah Fathy Sharaf, 2015. "Catastrophic Economic Consequences of Healthcare Payments: Effects on Poverty Estimates in Egypt, Jordan, and Palestine," Economies, MDPI, vol. 3(4), pages 1-19, November.
    15. Claudio Calero & Lindsay W Turner, 2020. "Regional economic development and tourism: A literature review to highlight future directions for regional tourism research," Tourism Economics, , vol. 26(1), pages 3-26, February.
    16. Walter E. Block & Isabelle Varon, 2020. "The Safe Drug Trade," Acta Economica Et Turistica, Libertas International University, vol. 6(1-2), pages 63-76, December.
    17. Jorge Garza-Rodriguez, 2019. "Tourism and Poverty Reduction in Mexico: An ARDL Cointegration Approach," Sustainability, MDPI, vol. 11(3), pages 1-10, February.
    18. Soetriono Arig Dewi Mahari & Winarno Sri Tjondro, 2020. "An Integrated Study of Coffee and Cacao Plantation Management in Supporting Tourism-Based Agribusiness in East Java, Indonesia," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 11(1), pages 59-68, April.
    19. Zhen Su & Kun Xian & Dandan Lu & Wenhui Wang & Yinghong Zheng & Tanaporn Khotphat, 2023. "Rural Tourism Households Adapting to Seasonality: An Exploratory Sequential Mixed-Methods Study," Sustainability, MDPI, vol. 15(19), pages 1-19, September.
    20. Saja Fadhil Jawad Al-Dahalaki* & Prof. Dr. Faris Kareem Buraihi, 2018. "Requirements for the Development of the Tourism Sector and it's Role of Diversifying Sources of Income in Iraq," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 199-206:4.

    More about this item

    Keywords

    Foreigners; Hospitality; Nigeria; Perception; Tourism image dimension; Cultural heritage;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:jrojbe:v:2:y:2017:i:2:p:16-26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tomina SAVEANU The email address of this maintainer does not seem to be valid anymore. Please ask Tomina SAVEANU to update the entry or send us the correct address (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.