?From Generation Y to Generation Wine? A Best-Worst scaling study of wine attribute importance
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- Noble, Stephanie M. & Haytko, Diana L. & Phillips, Joanna, 2009. "What drives college-age Generation Y consumers?," Journal of Business Research, Elsevier, vol. 62(6), pages 617-628, June.
- Ward, Scott, 1974. "Consumer Socialization," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(2), pages 1-14, Se.
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More about this item
Keywords
Wine attribute importance; Best-Worst scaling; Generation Y; South African wine industry;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-AGR-2020-01-13 (Agricultural Economics)
- NEP-MKT-2020-01-13 (Marketing)
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