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De la socialisation du consommateur à la participation aux activités de consommation : apports de la psychologie socio-historique et culturelle

Author

Listed:
  • Valérie-Inès de La Ville

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Valérie Tartas

    (Octogone - Octogone Unité de Recherche Interdisciplinaire - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse, UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse)

Abstract

This article puts forward a critical analysis of the approaches used in marketing research to illustrate the consumer socialization process. To compensate for certain inherent limitations in these approaches, the basic foundations of cultural psychology are discussed to show how the notion of participation in joint consumption activities questions the classic view of socialization used in marketing, showing that interaction with others plays a central role in the development of consumer competences, and that this development is dependent upon the transformation of institutional structures which legitimize a historically situated consumption culture. Introduction : Comment devient-on un consommateur suffisamment compétent pour prendre part aux échanges marchands ?

Suggested Citation

  • Valérie-Inès de La Ville & Valérie Tartas, 2011. "De la socialisation du consommateur à la participation aux activités de consommation : apports de la psychologie socio-historique et culturelle," Post-Print hal-01627854, HAL.
    • Handle: RePEc:hal:journl:hal-01627854
    DOI: 10.3917/mav.042.0133
    Note: View the original document on HAL open archive server: https://hal.science/hal-01627854
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    References listed on IDEAS

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    1. Valérie-Inès de La Ville & Valérie Tartas, 2010. "Developing as Consumers," Post-Print hal-01627970, HAL.
    2. Moschis, George P & Moore, Roy L, 1979. "Decision Making among the Young: A Socialization Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 101-112, Se.
    3. John, Deborah Roedder, 1999. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 183-213, December.
    4. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    5. Ward, Scott, 1974. "Consumer Socialization," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(2), pages 1-14, Se.
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    Cited by:

    1. Stéphane Ganassali, 2019. "Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us," Post-Print halshs-01959210, HAL.

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