Report NEP-MKT-2020-01-13

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Chris Pentz & Markus Filter, 2019. "?From Generation Y to Generation Wine? A Best-Worst scaling study of wine attribute importance," Proceedings of International Academic Conferences 9911552, International Institute of Social and Economic Sciences.
• Costa Synodinos & Kirty-Lee Sharp, 2019. "Are Generation Y students brand loyal to their university? A case of attitude, commitment and trust on student brand loyalty," Proceedings of International Academic Conferences 9912358, International Institute of Social and Economic Sciences.
• Soumaya Cheikhrouhou & Deny Bélisle, 2019. "Package Transparency, Opacity, and Windowing: An Investigation of the Canadian Food Industry Practices," Proceedings of International Academic Conferences 9912334, International Institute of Social and Economic Sciences.